Globus & Cosmos conducts interactive sessions with tour director

The Globus Family of Brands recently conducted an interactive session in the format of a talk show with one of its most senior tour directors, Benjamin Deham. Titled ‘Banter with Big Ben’, the event featured the Belgian tour director who spoke about what happens behind the scenes during every tour.
Abira Sinha, Regional Sales Manager – India, Globus Family of Brands (India), explains, “We took this show to five cities across India that included Mumbai, New Delhi, Chennai, Bengaluru and Kolkata. The idea was to bring to the travel trade what their clients experience on these tours. Usually, when they come back they talk about the tour director who can make a significant difference to the quality of the tour. He can really make or break it.”
While in India, Benjamin spoke about how the tour is organised, how he deals with different challenges while on tour and how he overcomes them to give the best experience to guests.
Sinha adds, “One of the biggest factors for clients coming back is the tour director. Benjamin had all these funny stories and anecdotes that he narrated to our travel partners. It was learning with fun instead of just seeing a presentation.”