Goa reaffirms commitment to stay ahead in the tech-intensive industry on World Tourism Day

Goa Tourism has been contributing immensely to the digital transformation of the country’s travel sector. Goa Tourism through Goa Tourism Development Corporation (GTDC) recently launched Goa Miles, an app-based taxi service to streamline the entire tourist transportation process within the state. GTDC has also launched an e-commerce portal and a mobile application to provide tourists a digital experience of Goa. Visitors can browse through various options ranging from holiday packages, hotel bookings to adventure trips, spice gardens and water parks, among others.
Speaking on the occasion of World Tourism Day, Goa Minister for Tourism Manohar Ajgaonkar said, “At a time when tourism boards are competing hard, Goa Tourism has gone ahead to increase its reach to the world and the results are visible. From digitalising our internal processes to our tourism services, Goa Tourism has come a long way in this digital transformation. I wish our tourism partners, stakeholders and each and every visitor to Goa a pleasant experience with Goa Tourism.”
Goa Tourism recently launched an aggressive social media campaign ‘Tourism by Tourists’ to promote Goa as a ‘must-visit’ destination. To achieve this, Goa Tourism partnered with over 500 amateur photographers (through crowd-sourced Instagram activity: #PickMyGoaPic), more than 100 bloggers and 30 YouTube content creators to harness their content while touring Goa. The content shared by them was amalgamated into a video promoting Goa as a ‘must-visit’ destination. The campaign bagged a Gold at the National Tourism Awards by the Tourism Ministry for ‘Best use of Social Media in promotion of a Tourism Board’ in 2017.

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