India has tremendous potential for medical value tourism: G. Kamala Vardhan Rao, C&MD, ITDC

Kamala Vardhan Rao, IAS, C&MD, ITDC, has said that India has tremendous potential for medical value tourism. Speaking at a webinar for Tourism Collaboration between India and Saudi Arabia, he added, “India holds 10th position globally as far as Medical Value Tourism is concerned, due to affordability, accessibility, and availability of medical facilities. It is the 7th dominating country in the world and 3rd in Asia Pacific region in terms of wellness tourism. India has received 4.95 lakh medical tourist in 2017 which has gone up to over 7 lakhs in 2019. With 800 NABH and 36 JCI accredited hospitals, India is a viable destination for medical facilities due to a robust ecosystem which is already well developed. Medical Value Tourism (MVT) is one of the 10 champion sectors identified by the Government of India, and we are perhaps the only country in the world with a dedicated Ministry of alternate healing and traditional medicine, the Ministry of AYUSH, which promotes Ayurveda, Unani and Homeopathy medicine. Ayurveda is taking off in a very big way world-wide, with its proven efficacy in the post-COVID recovery phase.”

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