India is the top international source market for Dubai as per the latest 2015 annual figures revealed by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism). With a year-on-year growth of 26 per cent, bringing in over 1.6 million tourists, India was the second fastest growing top 10 source market for Dubai Tourism in 2015. Overall, Dubai attracted more than 14.2 million overnight visitors, recording a strong 7.5% increase over 2014 – double the United Nations World Travel Organisation’s (UNWTO) projected 3-4% global travel growth for the same period. South Asia has been one of the largest regions by volume bringing in 2.3 million visitors reflecting a 21.7% increase versus 2014. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said “2015 has been a very strong year for Dubai’s travel sector with double the global industry growth levels firming up our position as the fourth most visited city in the world. South Asia, especially India, has performed phenomenally well. India has always been a key market for us and we believe our efforts to adopt a highly segment-specific approach in cities with the highest connectivity and latent capacity, as well as building stronger trade ties in market with digital travel intermediaries, have yielded results and will continue to enable Dubai capture share of the growing Indian upper middle-class family and business segments.
His Excellency Almarri added, “Repeat visitation from Indian travellers remains a priority and as our destination proposition continues to grow and diversify, we are better placed than ever to continually offer visitors more reasons to come back time again, whether for leisure or as part of an ever increasing business and event line-up. We are also seeing strong forward bookings from family travellers around the upcoming summer holidays and look forward to welcoming even more visitors during this period, which is set to be further evolved with a spate of new attraction openings, a richer hospitality offering and a more robust family-friendly visitor agenda.”