Indian diaspora key to popularising India as a tourist destination: Rao

Highlighting the importance of Indian diaspora, G Kamala Vardhana Rao, Director General (Tourism), MoT, said it is important for them to talk about diverse tourism offerings of India in their daily places of work and interaction. He was speaking at the Italy edition of the Incredible India Reconnect 2022 virtual roadshow.

Rao also mentioned how India as a destination offered the most economical and the most luxurious of tourist offerings at each of the 165-170 declared destinations. While also highlighting Italian tourist preferences towards India’s traditional culture, heritage, wildlife, and nature, he mentioned how India’s success story in vaccination has allowed for tourism recovery at a faster pace than was predicted by global thought leaders like UNWTO and WTTC. He reiterated on the importance of medical and wellness tourism and its popularity in Italy. Dilating on the fact, he mentioned how India was among the only countries in the world having a dedicated Ministry and action plan towards traditional knowledge systems.