Jumeirah Hotels and Resorts recently conducted roadshows in Bengaluru, Mumbai and Delhi to strengthen the brand’s ties with the Indian travel-trade fraternity. The roadshow was held to further strengthen their relations with the trade and also to introduce the newly-opened properties by the brand – Zabeel House by Jumeirah.
Around 18 Jumeirah properties participated in the roadshow, which was attended by over 140 agents in each city. The India market has witnessed a considerable rise in outbound luxury travel in recent years. The group is focusing on expanding and consolidating their ties with the luxury travel segment to reach out to a larger audience and gain a higher market share. The road show serves as a platform to increase brand awareness and gain new consumers.
The event was a huge success as the guests were entertained with an hour of stand-up comedy by popular comedian Atul Khatri.