Cleartrip has tied up with the Kerala Tourism Development Corporation (KTDC) as its exclusive online booking partner for local tours and activities. Under the association, KTDC will sell all of its exclusive set of activities through the Cleartrip platform, including both existing and new inventory of conducted tours and boat trips. The partnership is also Cleartrip’s first with a government tourism board, marking a major milestone for the online travel agency.
Commenting on the association, Ankit Rastogi, VP- Experiences and Accommodation, Cleartrip, said, “The biggest benefit of this tie-up will be to the travellers, who now can access and book all of KTDC’s inventory of tours and activities online on a single platform. We hope that this partnership will spur more such associations where Cleartrip partners with other government tourism promoters to make their offerings available through its online portal.”
Mr Rajmohan, Marketing Manager, KTDC, commented, “Our goal is to extend greater convenience in terms of planning and booking these popular activities. We have recently launched a new set of conducted tours to highlight local experiences which best convey the state’s distinct culture and heritage. Cleartrip’s pioneering efforts in the tours and activities space made it our first choice when it came to choosing a partner to help us connect with and engage young travellers.”