Los Angeles is starting its comeback, safely reopening museums, indoor dining, theme parks and outdoor live events including spectator sports, with appropriate capacity controls and safety protocols. Now, the Los Angeles Tourism & Convention Board is inspiring lovers of LA to start their comeback, whenever they are ready, with the launch of an advertising campaign.
Los Angeles Tourism has developed new advertising that presents the concept of LA being a movie; specifically, a comeback story. A double entendre, the comeback story is a nod to the challenges the destination has faced over the past year, while acknowledging the overflowing optimism for the future – with the campaign’s creative aiming to inspire visitors to come back to LA.
Adam Burke, President & CEO, Los Angeles Tourism, says, “Our focus groups around the world have taught us that visitors view a trip to Los Angeles as a transformative experience. LA’s more than 300 days of healing sunshine, spirit-lifting champion sports teams, inspiring cultural attractions, electric new hotels and restaurants, and endless outdoor experiences are the balm travelers seek.”