Ministry of Tourism launches ‘Coolcation’ campaign to promote India as a year-round tourist destination

In order to make India’s tourism offerings more attractive and accessible throughout the year, Manisha Saxena, DG, MOT, GoI, highlighted the ‘Coolcation,’ campaign, aimed at showcasing country’s cooler regions and diversifying the tourist experience beyond the conventional peak seasons,  while challenging misconceptions about India’s climate.

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