MOT encourages tourists to take pledge; to fund travel of those visiting 15 destinations

In a bid to encourage more footfall at domestic tourism destinations, the Ministry of Tourism has started a unique “Dekho Apna Desh” campaign asking travellers to take a pledge to visit at least 15 different tourism locations in India by the year 2022. The Ministry also said that it will reward tourists, who visit 15 destinations in a year, by funding their expenses. The ministry has planned to back this motivational campaign with some incentives including lucky draws and gifts which may include tickets and travel packages. However, Union Tourism Minister Prahlad Singh Patel has said that the move should not be construed as a monetary benefit, but as an incentive. “The tourism ministry will fund the travel expenses of tourists who visit 15 destinations in the country in a year and submit the photos on our website. Tourists, however, must travel outside their home states to be eligible for contention. We should honour these people as brand ambassadors of Indian Tourism,” he said.

To take the pledge, an individual will have to sign up on https://pledge.mygov.in/my-country/. The language for the pledge can be selected between Hindi and English and once the individual recites the pledge, he or she will be given a certificate for the same through email or through mobile text. One can get its printout from the same webpage also.