MOT plans boutique roadshows from Dec: Rupinder Brar

Rupinder Brar, ADG, Ministry of Tourism, is planning to do small boutique roadshows, some of which will be led by the Minister, while others will be led by senior MOT officials or regional directors. “The idea is to do events which will have around 35-40, or maximum 50 people, including trade, hoteliers, media and we hope to showcase new and nearby itineraries. With this we are hoping to drive domestic demand and create confidence. Some of them will also involve citywalk, where citizens will also be invited. While some roadshows have already started at regional director level, and we are hoping that the minister will kickstart the same in early December. We are hoping to start from Ahmedabad and ten go to Kevadia.”