In a landmark move set to redefine the luxury dining and lifestyle landscape in Oman, Oman Tourism Development Company (OMRAN Group) has announced a strategic partnership with the renowned “The Smokery”, represented by SIRCO Group. This collaboration was formalized through a Memorandum of Understanding (MOU) signed at the prestigious ITB Berlin 2024, marking a significant milestone in Oman’s tourism and hospitality sector.

The partnership aims to explore potential collaboration opportunities that will bring unique dining experiences to Oman and contribute significantly to the tourism sector’s growth. This aligns with OMRAN Group’s vision to enhance Oman’s position as a premier travel destination while fostering economic development and cultural exchange.

Under this new partnership, OMRAN Group and The Smokery will focus on establishing a state-of-the-art salmon smoking factory, the first of its kind in Oman. This initiative is not just a venture into luxury dining, but also a step towards self-sufficiency in providing high-quality, smoked salmon products locally. Additionally, the collaboration will see the launch of upscale fine dining establishments under “The Smokery” brand, renowned for its exquisite culinary offerings and exceptional service standards.

OMRAN Group’s CEO, Hashil Al Mahrouqi, expressed enthusiasm about the collaboration, stating, “Our partnership with SIRCO Group represents a significant leap forward in Oman’s F&B sector. It reinforces our commitment to innovation, quality, and excellence in hospitality, enhancing Oman’s appeal as a luxury travel destination.”

Eng. Karim Henein, Chairman of SIRCO Group, echoed these sentiments, highlighting the potential impact of this collaboration on the local and regional culinary scene. “We are thrilled to partner with OMRAN Group to bring our expertise in luxury dining to Oman. This collaboration with The Smokery is a testament to our shared vision of providing unparalleled culinary experiences.”

The MOU signing took place at ITB Berlin 2024 and will be followed by a detailed feasibility study and the official contracts by Summer 2024. The construction of the salmon smoking factory and the establishment of the first restaurant are scheduled for Fall 2024, with operations expected to commence in Winter 2024-2025.

This collaboration between OMRAN Group and SIRCO Group is more than a business venture; it is a promise of transforming dining experiences in Oman, contributing to the nation’s growing reputation as a global culinary destination.

OMRAN Group drives the investment, growth, and development of the rapidly growing tourism and real estate sectors in the Sultanate of Oman. The Group spearheads major ventures in tourism, heritage, and urban developments, delivering some of the nation’s most iconic projects.

The Smokery, established in 2012, is a pioneer in the Middle East and Africa’s food and beverage industry, known for its upscale restaurant chain and innovative dining concepts. With a focus on quality and luxury, The Smokery has become synonymous with exceptional dining experiences.

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