Over 2,600 exhibitors and an expected 30,000 visitors will participate at the 24th Arabian Travel Market (ATM) 2017, the largest travel trade event in the Middle East taking place at Dubai World Trade Centre from April 24-27. Over 150 countries are participating, with more than 100 new exhibitors set to make their ATM debut. New to ATM 2017, ILTM Arabia will play host to one-on-one, pre-scheduled appointments, between suppliers of luxury products and destinations from around the world to an audience of high net-worth individuals. Meanwhile marketing to experiential travellers will be an integral part of the ATM Travel Tech seminar programme. The UNWTO & ATM Ministerial Forum returns, uniting more than 20 ministers with industry leaders in the MENA region to consider methods of capitalising on tourism growth and building a sustainable ecosystem for the sector to unlock its potential within each country’s national agenda.