PATA India and the Ministry of Tourism’s (MOT) first leg of its five-city US roadshow begins today at San Francisco and will cover the West Coast. Imparting more details on the roadshow, Vikram Madhok, Hony. Treasurer, PATA India, said, “One of our mandates for PATA membership is to add value so we embark on roadshows across the world, primarily in the main feeder markets. Now, we are going back to the US and have more than 20 people from every segment participating. It’s going to begin from May 24 in San Francisco, May 25 in Los Angeles (Orange County), May 26 in Los Angeles (Beverly Hills), May 31 in Vancouver ending on June 1 in Seattle. Another roadshow in Europe is currently in the pipeline.”