PM Modi lists four ways to boost the tourism industry: Swachhta, Suvidha, Samay, and Soch

Prime Minister Narendra Modi unveiled a new circuit house near Gujarat’s famous Somnath Temple. In his remarks, Modi emphasised that the country is taking a holistic approach to tourism. “Today, the 4S—Swachhta (cleanliness), Suvidha (convenient), Samay (time), and Soch—are required to boost tourism” (thinking). Our tourist attractions and holy pilgrimage sites were previously unhygienic. Swachh Bharat Abhiyan has changed that picture today.