Rajasthan Government approves new tourism policy

The Rajasthan cabinet has approved a new tourism policy for the state. The new policy aims to rebuild the marketing policy for international branding of tourism and promote domestic tourism. The policy proposed to strengthen the tourist assistance force, encourage startups. Two or three prominent monuments and sites will also be developed in every division as ‘Iconic monuments’ or sites. For MICE and wedding tourism, the policy lays out a plan to identify, grade and list facilities. The policy also outlines a scheme for classifying all tourism units such as hotels, paying guest houses. An annual event, ‘Rajasthan Startup Tourism Connect’, will be organised to bring innovation to the sector.

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