SOTC upgrades website with greater focus on online sales

has increased its focus on the travel e-commerce space with an upgraded portal that offers an experiential holiday buying experience for travellers with new features. The website offers customers a more engaging user experience with enhanced search and map navigation. Vishal Suri, Managing Director, SOTC Travel says, “Our desire was to use technology to allow customers to engage seamlessly with us across our physical and digital platforms. The new website is built on SOTC’s Omni-channel approach which is customer-centric and helps us deliver an integrated digital experience to our customers. The clean and more attractive website presents a more engaging user experience. Features such as multiple payment options, price comparing feature and share/ recommend holiday to friends and family offer our visitors a very informative experience. We have also added new and enhanced content offering huge innovative packages- international and domestic. We look forward to an increase in website visitors, content consumption and feedback from our users on our new developments.” Highlights of the upgraded website include multiple payment options, price comparing feature, and retrieval feature that shows past bookings and highlights current offers and promotions.