South African Tourism’s debut virtual roadshow in India welcomed nearly 1900 visitors

South African Tourism’s maiden virtual roadshow ‘VirtuallyYoursSouthAfrica’ concluded successfully with 99 South African suppliers as part of the trade delegation who exhibited their products and services from 20th to 22nd October 2021. Of the 99 suppliers, over 41 were exhibiting in India for the first time and they showcased their product and services to 1,871 Indian buyers. The event also saw inclusion of 31 SMMEs – more than double the number that participated in the 2020 roadshow. In addition to SMMEs, representatives from accommodation establishments, destination management companies, experiences, 7 South African Provinces, VFS and airlines.

Neliswa Nkani, Hub Head – MEISEA, South African Tourism, says, “India is a high potential source market for us, at South African Tourism. In fact, the market has been recognized as one of our key international focus markets, along with China and Nigeria. While India has traditionally been a multigenerational, family source market, we see huge opportunity to leverage the destination amongst millennials as well. They are looking for an adventure and with 3000+ adventure activities, South Africa is known to provide one at every turn! We hope to welcome more and more Indian travellers to have safe, sustainable and memorable holidays, as well as a taste of our warm hospitality and local culture.”

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