KJ Alphons, Minister of State (Independent Charge) for Tourism, launched the Incredible India digital calendar in Delhi and also released the Incredible India wall and desk calendars for the year. Alphons said, “We want to keep up with technology and thought to do something very innovative. The digital calendar will be a very dynamic one where you will get updated pictures everyday. Therefore, for the first time in the wall calendar, we are showing India at night. Each picture of the key tourist site, displayed in the calendar has been taken at night. Unique feature of the calendar is that when you hang it in your room, then the monument or the site glows. You get to get a feel of the monument under moonlight. The timing of the picture has also been given in the calendar. Photographs have been enhanced using radium ink. Also, most of the tourists see these destinations during the day, we wanted to showcase how they look at night.”
Elaborating on the key features of the digital calendar, Rashmi Verma (IAS), Secretary, Ministry of Tourism, Government of India, said, “It is for the first time we have a digital calendar, and it can be downloaded on your Android and Apple mobile phones. It can be used as a planner and everyday, as per the festival and the occasion the picture in the digital calendar will change. Sometimes, for one day you may get more than one picture, in case there are two three festivals in one day.
The Incredible India digital calendar application enables users to know about the events and festivals happening in India on the go. The digital calendar can also be used as a personal planner. It also has information on festivals and events happening in the country and will also allow user to create and manage personal events, get regular notifications on the upcoming festivals and events, allow set-up of customized reminders for individual events, share the events with friends and contacts, etc. each day will have a stunning image of tourist destinations from across India, which can be shared on various social media platforms also.