StayWell Holdings have re-launched the Stay Well Rewards Program – a modern loyalty program offering guests of StayWell Holdings’ The Prince Akatoki, Park Regis and Leisure Inn brands the ability to earn points and receive exclusive perks for their stays. The global program, which is available across all StayWell properties around the world, including participating hotels in Australia, Bahrain, India, Indonesia, Singapore, United Arab Emirates and the United Kingdom, gives members the ability to earn points that can be redeemed for complimentary award nights. Points earned can also be redeemed with dozens of partners globally, allowing guests to cash in on airline miles, online retail, social media currencies and charitable contributions.
Fiona Godfrey, Global Director of Revenue Generation at StayWell Holdings said the program will take customer experience to the next level and deliver guests a broad range of premium rewards and benefits. “After reviewing several hotel reward program platforms for our valued guests, we decided to relaunch our previous offering and operate a loyalty program that gives members the opportunity to earn rewards how, where, and when they want,” she said.
Peter Gorla, CMO of Hospitality Marketing Concepts and Managing Director of VOILÀ Hotel Rewards said HMC is committed to ensuring the new programs’ success and longevity in the market. “We’ve worked hard to create an innovative and exciting member-centric loyalty proposition which complements the ever-growing digital world and StayWell Holdings’ global offering. Built on the proven VOILÀ Hotel Rewards loyalty platform, managed and enhanced for over 13 years by HMC, the Stay Well Rewards program will enrich the StayWell Holdings experience by providing members with a world-class hotel loyalty program,” he said.