Tag Archives: Best Western Hotels & Resorts

Best Western Hotels & Resorts Enters Greater Noida Region With Best Western Branding Agreement At IThums Galleria, Alpha II

Hotels & Resorts, one of the world’s leading hotel chains, continues its rapid expansion in India through a partnership with the renowned SBTL Group to bring Best Western IThums to Greater Noida, Uttar Pradesh, a hub for the IT, automotive, education and electronics industries. Located at IThums Galleria in Alpha II, an upscale mixed used development consisting of the hotel, offices, retail outlets, multiplex, and dedicated food & entertainment zones. Having 165 rooms and guest facilities such as a multi-cuisine restaurant, bar, multiple meeting and function venues, and recreation facilities, Best Western IThums shall be a perfect venue for business, leisure, social gatherings, and MICE events. Atul Jain, Chief Operating Officer, said, “Greater Noida has seen tremendous growth in recent years and has emerged as a promising business and residential destination set on a positive growth curve. We are pleased with our collaboration with IThums World to offer a well-appointed and comfortable hospitality venue to this vibrant city”,  BWH Hotels – India, Bangladesh and Sri Lanka. “We have been experiencing a remarkable growth and penetration into diverse markets in India, and are delighted to introduce new properties to our guests in the highest traditions of hospitality,” he added. Divyansh Sahni, Director, IThums World, says, “The successfully concluded Global Investor Summit and G20 meetings that drew participants and visitors from 40 countries have given global legitimacy to Uttar Pradesh, opening the way for the state to become the country’s largest economy. Being the financial hubs of the state, Noida and Greater Noida present a great opportunity for investment and business growth. The development of new sectors, and the upcoming Jewar International Airport are also being counted as an advantage over other …

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Best Western Hotels & Resorts acquires WorldHotels to enhance its portfolio of offerings

Best Western Hotels & Resorts has acquired renowned global hotel brand, WorldHotels representing a collection of approximately 300 unique and special hotels and resorts in premier destinations around the world. The WorldHotels brand will play a critical role in enhancing Best Western’s portfolio of offerings to include the upper upscale and luxury segments. “There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, President and CEO, Best Western Hotels & Resorts. WorldHotels will maintain its distinctive personality and individuality while benefiting from Best Western’s robust and scalable e-commerce platform, strong partnerships, award-winning loyalty programme, effective sales and marketing support, global distribution network and powerful revenue engines. “As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets,” said Geoff Andrew, CEO, WorldHotels. In the last year alone, Best Western was named one of the world’s Most Innovative Companies by Fast Company, expanded its portfolio to 13 dynamic brands reaching new guests in new segments, and won a record number of industry awards and accolades. The acquisition is a testament to Best Western’s commitment to growth, modernisation and continued progression, bolstering the company’s position as a trusted leader in the global hospitality industry.

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Best Western Hotels & Resorts debuts in Central Delhi with two properties

Best Western Hotels & Resorts continues its rapid expansion plan in India with the addition of two new hotels in New Delhi. They are the first international hotel brand to make inroads into Paharganj in Central Delhi.  The pre-opening activities for the newly constructed upper midscale ‘Best Western Plus Central’ have been initiated with a soft opening slated in January 2018. The midscale ‘Best Western Pearl’, which is a conversion hotel, is scheduled to open in September 2018 after renovation. Both the hotels have been designed to meet the needs of business as well as leisure travellers. Best Western Plus Central will feature 71 well-appointed rooms, including rooms with a private balcony for large families or small groups, a multi-purpose hall, health club, and three F&B outlets. Guests can cool off in the outdoor Jacuzzi, enjoy sumptuous kebabs at the terrace Barbeque that offers a pleasant view of the old city and the distant high rise buildings of Connaught Place. Best Western Pearl will have 35 rooms, one multi-cuisine restaurant connected to a terrace restaurant, fitness center, and a small conference room. A street café will be added to the facilities offered by the hotel soon. “As we continue our journey in taking the reimagined Best Western brand into the future, we are dedicated more than ever to offer the best in hospitality to our guests,” said Atul Jain, Chief Operating Officer, Best Western Hotels & Resorts – India, Bangladesh & Sri Lanka. “It gives me immense pleasure and pride to announce our partnership with one of the largest hotel companies in the world having 4,200 hotels in more than 100 countries. Our association with Best Western Hotels & Resorts …

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Best Western partners with RoomsXML

Best Western Hotels & Resorts has announced a partnership in India with RoomsXML, an accommodations wholesaler that exclusively services travel agents. Tajinder Singh, Vice President, Sales and Marketing, Best Western Hotels & Resorts India, Bangaldesh & Sri Lanka, said, “We will provide them with ready access to our more than 4,100 hotels around the world. RoomsXML meets our business needs and aspirations as we look to grow our footprint across the region, and we are confident they will help us be successful in our mission moving forward.” RoomsXML is a winner of numerous industry awards and accolades, including India Travel Awards – West. All properties available on roomsXML are 3-stars and above.  RoomsXML is also the world’s first system to have a dedicated mobile interface exclusively for travel agents. Prakash Bang, MD, RoomsXML, said, “We believe our focus has led Best Western Hotels& Resorts to choose us as a preferred direct distribution partner. We are excited to formalise our relationship with Best Western. The association will bring incredible value to our travel agent partners, who will gain from seamless access to the company’s global portfolio of 4,100 hotels.”

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Sorrel Hospitality gets Best Western franchise

Best Western Hotels & Resorts has inked a master franchise agreement with Delhi-based Sorrel Hospitality. Led by a team of seasoned hospitality industry veterans with extensive experience building and managing hotel portfolios, Sorrel will be responsible for Best Western’s future positioning, growth and development across India, Bangladesh & Sri Lanka. “We see tremendous potential right now in India and we are delighted to have aligned with a company like Sorrel Hospitality, which has an outstanding track record of success, as we work to expand our footprint in India,” said Ron Pohl Senior Vice President, Brand Management, Best Western Hotels & Resorts. “We are confident that Sorrel is the right partner to help us move closer to our very ambitious international expansion goals, and we look forward to working with their team.” Sorrel has put together a team of leading experts to guide Best Western’s efforts in India, including Gurmeet Singh Uberai, Promoter Director; Atul Jain, Chief Operating Officer; and Tajinder Singh, Vice President Sales & Marketing. Together, the team will execute a multi-pronged, multi-year development initiative. Sorrel has already begun an analysis of the Best Western portfolio in India, which currently includes 22 properties.

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