Best Western Hotels & Resorts has inked a master franchise agreement with Delhi-based Sorrel Hospitality. Led by a team of seasoned hospitality industry veterans with extensive experience building and managing hotel portfolios, Sorrel will be responsible for Best Western’s future positioning, growth and development across India, Bangladesh & Sri Lanka. “We see tremendous potential right now in India and we are delighted to have aligned with a company like Sorrel Hospitality, which has an outstanding track record of success, as we work to expand our footprint in India,” said Ron Pohl Senior Vice President, Brand Management, Best Western Hotels & Resorts. “We are confident that Sorrel is the right partner to help us move closer to our very ambitious international expansion goals, and we look forward to working with their team.” Sorrel has put together a team of leading experts to guide Best Western’s efforts in India, including Gurmeet Singh Uberai, Promoter Director; Atul Jain, Chief Operating Officer; and Tajinder Singh, Vice President Sales & Marketing. Together, the team will execute a multi-pronged, multi-year development initiative. Sorrel has already begun an analysis of the Best Western portfolio in India, which currently includes 22 properties.