Tag Archives: Britain

Britain has unveiled a £10 million global tourism campaign, called the GREAT tourism campaign, at Expo 2020 Dubai in a bid to strengthen close trade ties with the UAE. The global initiative is aimed to drive inbound tourism to the UK, as the country gears up for a year of big events including Queen Elizabeth II’s platinum jubilee celebrations and the Commonwealth Games in Birmingham. The launch event was hosted by Visit Britain, and was held before UK National Day at Dubai Expo 2020. The tourism campaign will highlight major British events this year, set to be global visitor draws, especially the queen’s platinum jubilee, the Commonwealth Games and ‘Unboxed’, a UK-wide celebration of creativity. VisitBritain also hosted senior trade delegation from India in Dubai at a roundtable with Dame Judith Macgregor, Chairperson, VisitBritain, along with West Midlands Growth Company in the afternoon before the launch of new GREAT tourism campaign. The delegates included Sunil Suresh, Chief Marketing Officer, MakeMyTrip; Anoop Kanuga – Chairman, Tourism Services Committee at TAAI; Jitul Mehta, Chairman, Western Chapter, TAAI and Riaz Munshi, President, OTOAI.

VisitBritain India has partnered with Reliance JIO to promote tourism to Britain, as the date gets closer to the biggest celebration of Cricket, which will be hosted by England and Wales. VisitBritain and Reliance JIO have created a five-part Travelogue series with celebrity and social media influencer Tridha Choudhury to promote the best of Britain, which shows her travelling around the country experiencing the culture, food and drink as well as its sporting offer. The series is scheduled to be aired on JIO TV from January 21-25, 2019. Tricia Warwick, Director, APMEA, VisitBritain, said, “India is a very important market for VisitBritain and we want the UK to be the number one destination globally for Indian travellers. A shared passion for cricket is a very strong connection between our countries. With this year’s ICC Cricket World Cup being hosted by England and Wales, it provides us with a fantastic and valuable opportunity to promote our associated destinations and tourism activities as well as the amazing experiences that Indian travellers can only have in Britain. We are working with partners in India including tour operators, OTAs, content partners and airlines to amplify our marketing reach and convert the aspirations to visit Britain this year into bookings, promote regional destinations and make it easier for visitors to explore more of our nations and regions. It is a great time to book a trip.”

VisitBritain recently conducted an educational trip for 10 Indian travel agents in partnership with ACP Rail to promote the BritRail pass to travel around Britain by train. The trip was part of a B2B campaign which the national tourism organisation of Great Britain has launched with ACP Rail in India. Agents started their trip in Edinburgh, before travelling north for a two-day tour of the Scottish Highlands. They further headed across the border into Northern England, finishing their trip in the medieval town of York. Rail travel within UK is one of the most important part of the strategy to promote destinations beyond London amongst Indians. All hosted agents are considering sign-ups with ACP Rail and will soon begin installing their software to enable sale of UK rail passes along with sector tickets to promote rail itineraries and thus, give a fresh approach towards the UK holiday experience. With over 2,500 train stations in Britain, visitors have the chance to discover both cities and countryside throughout England, Scotland and Wales.

Tour operator, Trafalgar, has reaffirmed its commitment to making it easier for agents to book the brand with confidence, by revealing that 100 per cent of its 2017 Europe and Britain and Asia departures are now definite. Commenting on the milestone ‘Definite Departures’ status, Nicholas Lim, President, Trafalgar (Asia) said, “At Trafalgar, we are wholly focused on strengthening relationships with our valued industry partners, ensuring that they are fully equipped to sell our guided holidays with confidence and ease. We are thrilled to be able to guarantee agents that the chances of winning with Trafalgar are 100 per cent when it comes to selling our extensive portfolio of 109 guided holidays for summer in Europe and Britain and 17 different trips across Asia. Crucial to our brand success is the confidence that our partners continue to place in us, so for that we extend our sincere thanks and wish them all the best for an unprecedented selling season in 2017.” The news on ‘Definite Departures’ complements the latest endeavour from Trafalgar to simplify the sales process for partners. Additional incentives to book Trafalgar include the current Early Payment Discount (EPD) of 7.5 per cent (valid until 30 March 2017) which is combinable with Trafalgar Frequent Traveller discounts, to enable another five per cent savings. On many trips, young travellers (5-17 years old) enjoy up to 10 per cent when accompanying an adult, and solo travellers can save by pairing up with a fellow traveller (of the same gender) in a twin room. If Trafalgar is not able find a match, then the solo traveller can stay in a single room at no extra cost.