Britain has unveiled a £10 million global tourism campaign, called the GREAT tourism campaign, at Expo 2020 Dubai in a bid to strengthen close trade ties with the UAE. The global initiative is aimed to drive inbound tourism to the UK, as the country gears up for a year of big events including Queen Elizabeth II’s platinum jubilee celebrations and the Commonwealth Games in Birmingham.
The launch event was hosted by Visit Britain, and was held before UK National Day at Dubai Expo 2020. The tourism campaign will highlight major British events this year, set to be global visitor draws, especially the queen’s platinum jubilee, the Commonwealth Games and ‘Unboxed’, a UK-wide celebration of creativity.
VisitBritain also hosted senior trade delegation from India in Dubai at a roundtable with Dame Judith Macgregor, Chairperson, VisitBritain, along with West Midlands Growth Company in the afternoon before the launch of new GREAT tourism campaign. The delegates included Sunil Suresh, Chief Marketing Officer, MakeMyTrip; Anoop Kanuga – Chairman, Tourism Services Committee at TAAI; Jitul Mehta, Chairman, Western Chapter, TAAI and Riaz Munshi, President, OTOAI.