Vistara has launched its new multimedia brand campaign along with its first TV commercial that features actor Deepika Padukone. The campaign delivers on the brand promise of “Fly the new feeling” through the eyes of the airline’s new brand ambassador. Through this campaign, Vistara wishes to reach out to its core audience of corporate and frequent flyers who are willing to pay a premium for the unique offerings provided by the full service airline. Phee Teik Yeoh, CEO, Vistara, said, “We believe the journey should be as enjoyable as the destination. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of Tata group.” Within 19 months, Vistara has expanded its network from its hub in New Delhi and now serves 17 destinations across the country with 11 Airbus A320 aircraft flying 475 flights a week. By end of this year, Vistara’s fleet will grow to 13 Airbus A320 aircraft and it will fly over 500 flights a week to 18 destinations.
Read More »Keys Hotel Vishakhapatnam opens doors
Keys Hotels, part of Berggruen group of hotels, was officially launched in Vishakhapatnam, inaugurated by guest of honour, Pusapati Ashok Gajapathi Raju, Union Minister for Civil Aviation with Anshu Sarin, CEO, Berggruen Hotels. It is the second Keys Hotel in the state. Strategically located in the heart of the city, Keys Hotel, Vishakhapatnam is an ideal choice for both business and leisure travellers. The hotel is located close to the famous tourist attractions of the city such as Visakha Museum, Submarine Museum, R K Beach and the Kailasa Giri. Anshu Sarin, CEO, Berggruen Hotels Pvt. Ltd. said, “Southern part of the country, especially Andhra Pradesh is a critical market for us and the launch of the hotel in Vishakhapatnam will enhance our presence in the region reinforcing our commitment of growth in the state. Moreover, as part of our expansion strategy of entering into smart cities, we aim to attract business travelers from multiple industries besides leisure travelers. ”
Read More »Air India and SpiceJet join hands for aircraft maintenance
Air India and SpiceJet have signed an MOU under which Air India will provide support to SpiceJet on maintenance of their B-737 aircraft and landing gear replacement at AIESL’s MRO facility at Nagpur. This will mean additional revenue for Air India while it will also enable SpiceJet to not only avail AI’s state of the art facilities and engineering expertise but also can save money and extra miles. Arun Kashyap, VP engineering and maintenance, SpiceJet said that SpiceJet will save nearly 25 per cent of total maintenance cost. H.R. Jagannathan, CEO, AIESL said that Air India is always ready to be a part of the Make in India programme. Air India has world class MRO facilities and any one can use the state of the art facilities. He said that aviation sector is growing rapidly so in the coming years MRO facilities can be used efficiently
Read More »Cricketers Bhuvaneshwar Kumar, K.L. Rahul on Monarch Cruise
Monarch Cruise has enrolled two cricketers from India’s playing XI in its already start-studded line-up for its themed cruises. And the good news for the trade is that agents can now partake in these experiences. Somesh Jagga, CEO, Monarch Cruise, in an exclusive to TravTalk revealed that Bhuvaneshwar Kumar and K.L. Rahul from the current Indian team have now signed up with Monarch to sail will the travellers onboard. He says, “We take special care of our travel agents and PSAs and hold events where they can meet the celebrities we have onboard, which is something they cherish for life. We also give them exclusive signed merchandise and certificates that they can exhibit in their offices. Special lunch and dinner opportunities with celebrities are provided to high performing agents. Monarch is all about experience, not only for its customers, but for its travel agents as well.”
Read More »Lavasa bags 3 awards at West India Travel Awards
Rajiv Duggal, CEO, Lavasa, won big at the third West India Travel Awards held at Novotel Pune Nagar Road on August 5, 2016. Besides being declared the Best Marketing Professional of the year for his contribution towards promoting Lavasa as a destination in its own right, Duggal also picked up the awards for Lavasa International Convention Centre which won the Best Convention Centre; and Lavasa Tourism which was named the Best All Seasons Destination. Talking about the sweeping victory at the event, the CEO of Lavasa, said, “It’s an overwhelming feeling to receive the three trophies and I am glad that the awards recognise the effort we’ve put behind the development and promotion of the destination.”
Read More »Lavasa aims at 2 mn tourists by March 2017
Lavasa has registered footfall of about 1.14 million tourists and is aiming at welcoming 2 million tourists by March 2017. This information was given by Rajiv Duggal, CEO, Lavasa. He said, “We are looking at 2 million tourists by March 2017 and so our major focus right now is at increasing our inventory.” He informed that they are looking forward to the opening of Novotel this year which will add another 200 rooms. He also said, “We have a Holiday Inn and an ibis opening. So, the concentration is to bring another 400 rooms to the city to its existing 300 inventory.”
Read More »Indian arrivals to Ras Al Khaimah up 23% during Jan-June, 2016
Ras Al Khaimah recorded a 23 per cent increase in visitors from India during the first six months of 2016 compared to the corresponding January-June period last year, according to the Ras Al Khaimah Tourism Development Authority (TDA).The positive growth trend during 2016 ranks India as the third largest international source market for the UAE’s most northern emirate-up from fourth last year. “Our new brand positioning emphasises Ras Al Khaimah’s natural assets, luxurious indulgence, range of activities for different types of travellers and authentic Arabian heritage and culture – our diverse destination pillars resonate well with Indian travellers,” said Haitham Mattar, CEO, Ras Al Khaimah TDA. In-line with the emirate’s international promotional strategy, RAKTDA recently attended July’s MICE India and Luxury Travel Congress (MILT) in Mumbai, the latest stop in a series of roadshows and familiarisation trips with Indian travel trade partners in the first six months of 2016. The promotional programme in India has targeted the country’s swelling MICE and luxury market, which has witnessed tremendous growth in outbound corporate travel in recent years as more and more corporates recognise the importance of MICE activities as a key driver to engage internal and external customers. “The constant increase in visitor arrivals from India is the direct result of strategic in-market trade missions and industry partnerships to boost market awareness of Ras Al Khaimah’s MICE and leisure offerings, highlight the destination’s diverse tourism proposition and forge smart partnerships with potential buyers,” added Mattar. “We’ve engaged close to 500 of India’s leading trade stakeholders to promote the destination as an ideal choice for the country’s business and leisure travel trade and these activities will continue in the second half of 2016.”
Read More »Oman Air to up its weekly India flights to 175 by 2018
In a bid to expand its India portfolio, Paul Gregorowitsch, CEO, Oman Air, said that Oman Air wants to increase its weekly flights from the current 126 from Muscat to 175 weekly flights by 2018. He said, “We currently fly double daily flights to six out of the 11 destinations in India with 21,147 seats. Our current bilateral agreement allows us only so much. If we are allowed more, we will opt to go triple daily to these six same cities namely Mumbai, Delhi, Kochi, Bengaluru, Chennai and Hyderabad as our load factors are already close to 90 per cent thanks to the travel trade.” Gregorowitsch was visiting Mumbai to talk about Oman’s national carrier’s growth, strategy and expansion plans. The airline also hosted its agent partners for a networking and Iftar party. The airline celebrates 23 years of its India operations.
Read More »Naresh Goyal on IATA Board of Governors
Naresh Goyal, Chairman, Jet Airways, has been elected on the Board of Governors (BoG) of International Air Transport Association (IATA). The announcement was made at the IATA AGM held at Dublin from the June 1-3, 2016. While Willie Walsh, CEO, Aeromexico, has been elected as the Chairman of IATA Borad of Governors.
Read More »MakeMyTrip offers Forex with BookMyForex
MakeMyTrip has partnered with BookMyForex, a marketplace for retail foreign exchange and private remittances, to offer foreign exchange to its customers. Customers booking international travel products can subsequently purchase their foreign exchange with BookMyForex at the click of a button on MakeMyTrip platforms – website or mobile app. This will enable them to take advantage of BookMyForex’s live and finest rates that are updated every three seconds and enjoy door-step delivery of their foreign exchange products in over 200 Indian cities. Mohit Gupta, Chief Operating Officer – Online, MakeMyTrip said, “We are pleased to tie-up with BookMyForex for retail foreign exchange and look forward to adding to our existing travel solutions offerings. Being the pioneers in the online travel sector and as category leaders, the onus of growing the sector is on us. By partnering with BookMyForex, we are firmly establishing ourselves as the ultimate destination for the full suite of travel products.” Sudarshan Motwani, CEO, BookMyForex.com said, “BookMyForex has the unique ability to compare thousands of forex rates and service quality metrics across hundreds of banks and exchange companies. Our platform is able to determine the bank or moneychanger offering the best rates and service in every city and every neighbourhood. Thanks to this partnership, we will now be able to extend the benefit of our platform to MakeMyTrip customers and connect them with the most ideal forex vendors in real time. Through the association, we will be able to tap the large international customer base of India’s largest OTA and help them buy all travel-related forex products at one single destination.”
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