Tag Archives: Chief Marketing Officer

Britain has unveiled a £10 million global tourism campaign, called the GREAT tourism campaign, at Expo 2020 Dubai in a bid to strengthen close trade ties with the UAE. The global initiative is aimed to drive inbound tourism to the UK, as the country gears up for a year of big events including Queen Elizabeth II’s platinum jubilee celebrations and the Commonwealth Games in Birmingham. The launch event was hosted by Visit Britain, and was held before UK National Day at Dubai Expo 2020. The tourism campaign will highlight major British events this year, set to be global visitor draws, especially the queen’s platinum jubilee, the Commonwealth Games and ‘Unboxed’, a UK-wide celebration of creativity. VisitBritain also hosted senior trade delegation from India in Dubai at a roundtable with Dame Judith Macgregor, Chairperson, VisitBritain, along with West Midlands Growth Company in the afternoon before the launch of new GREAT tourism campaign. The delegates included Sunil Suresh, Chief Marketing Officer, MakeMyTrip; Anoop Kanuga – Chairman, Tourism Services Committee at TAAI; Jitul Mehta, Chairman, Western Chapter, TAAI and Riaz Munshi, President, OTOAI.

Yatra.com has announced the appointment of Mudit Shekhawat as Chief Marketing Officer of the company. He will be responsible for leading marketing activities, alliances and ancillary revenues across all Yatra.com business-lines and group entities. In addition to further strengthening Yatra’s brand positioning, he will also manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty. Commenting on the new appointment, Sharat Dhall, COO (B2C), Yatra.com said, “We are delighted to have Mudit come on board with us. As a veteran of the industry, he brings with him vast experience in digital and consumer marketing, which will spur additional growth for us and cement our position as India’s travel planner.” Shekhawat comes with rich consumer marketing experience of more than 12 years in the consumer internet space, most recently with Ola, where he was head of marketing. In his earlier stints, he has worked with Myntra, Yahoo and HCL Technologies in various marketing leadership roles. Shekhawat is an alumnus of IIT Madras, from where he went on to do a Masters in Engineering from Pennsylvania State University before finally finding his calling in marketing, and rounding it up with an MBA from ISB Hyderabad.

Starting from April 16, 2018, Wyndham Hotel Group brands is set to unite its family of hotel brands under one umbrella by adding ‘by Wyndham’ suffix to their names. Brands adding the hallmark are Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor and Trademark – representing 7,074 properties across the globe. The move not only unites the company’s diverse hoteliers under a common mission and name, but is also expected to favourably impact guest trial and brand awareness throughout the company’s portfolio. “As the leader in midscale and economy lodging, the Wyndham name has become synonymous with making hotel travel possible for all,” said Barry Goldstein, Executive Vice President and Chief Marketing Officer, Wyndham Hotel Group. “This new designation for our brands is a celebration of the accomplishments we’ve made in our mission to make travel possible for everyone, revolutionising Wyndham Rewards and elevating our brands through a laser focus on quality, technology, and sales and marketing,” he said. The updated brand names and logos will appear across Wyndham’s digital placements from brand websites to mobile sites and third-party listings.

Fiji Airways will soon be appointing a full time Country Sales Manager for the India market, says Marc S. Cavaliere, Chief Marketing Officer, Fiji Airways. “As a sign of our commitment to the Indian market we will be appointing a full time Country Sales Manager for India. The announcement will be made in 2-3 weeks time and the newly appointed person will be based out of Mumbai. We see opportunity in the India market and this is the reason we would invest in having a full time Fiji Airways Country Sales Manager here. The newly appointed person will be working on a dedicated basis not only with the travel trade, tour operators, OTA’s but also working jointly with Fiji Tourism as well. We would also participate in different trade shows as well and continue to show our commitment to the India market,” he said. Fiji Airways will also continue to expand its GSA presence in the country once the country sales manager is appointed. It will be working closely with Tourism Fiji for different marketing activities to drive growth. From the year 2015-2016 Fiji Airways recorded a 19 per cent increase in air traffic between India to Fiji. Fiji Airways looks the maintain the same trajectory of growth this year as well.

Online travel portal, Yatra has revealed its new brand identity and logo. Commenting on the occasion, Sharat Dhall, COO (B2C), Yatra said, “Today we are much more than a booking site for flights, hotels and packages. We are a travel marketplace. And our new logo symbolises just that. The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, holidays, bus, train, cabs, homestays, activities and cruises.  Today we have everything that a traveller needs on our site, and truly the one-stop travel platform for Indians. We are bursting with new ideas, with new discoveries to be made, and newer journeys to be experienced.” Speaking on the new brand identity, Vikrant Mudaliar, Chief Marketing Officer, Yatra said, “The change in brand identity is not only about the change in logo and colour but also a change in what the brand stands for along with the branding elements such as tonality, communication, look and feel. The new red logo showcases the richness of our experience and the expansive depth of our product portfolio. It also helps us to stand out in an increasingly cluttered media environment and at the same time lends a sense of confidence and reliability to our brand. The changed Yatra logo is fluid, just like travel should be. The new logo type face is hand drawn and inspired from the trail of a journey. The logo is free flowing and not bound, just like our plans should be. The logo stands for a seamless travel experience that Yatra provides with the new marketplace model.”