Tag Archives: DTCM

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has introduced business to business (B2B) online platform that offers a white-label reservation and ticketing solution for attractions and experiences to operate more efficiently. Launching in January 2019, the B2B ‘Attractions Marketplace’ has been designed to create a technological framework to further stimulate industry cohesion through the connectivity of the city’s attractions and experiences with the global industry’s network of B2B resellers. Guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister, the UAE and Ruler, Dubai, and the government’s 10X Initiative, the online marketplace will give the city’s diverse portfolio of attractions and experiences a higher level of digital maturity through robust technology, mobile transactions and timely bookings by industry resellers. The platform has been developed by Dubai-based technology provider, PrioHub, in partnership with PrioTicket technology. His Excellency Helal Almarri, Director General, Dubai Tourism, said, “The introduction of the Attractions Marketplace marks an important step towards providing the city’s attractions and experiences with the power to market themselves more effectively to a wider audience. There is a need for a hyper-connected business landscape to potentially revolutionise the tourism ecosystem in order to maintain global competitiveness. By bringing this powerful technology to Dubai’s varied leisure propositions, we continue to empower our industry partners, enabling them to create an immersive visitor experience for each customer, while addressing bottlenecks in bookings and occupancy management. The native, purpose-built platform aims to bring into focus the diversity and accessibility of the emirate’s wide range of attractions and experiences, with the online portal facilitating the interaction between all stakeholders to amplify Dubai’s reach globally. It will also create …

As a result of the Indian subcontinent’s growing outbound demand, Dubai Tourism has announced the appointment of Nijhawan Group as its in-market destination representation and trade marketing management firm in India. With over 45 years of experience in India, Nijhawan Group will now be responsible for all trade communications, brand partnership conversations and building crucial trade relationships in the Indian subcontinent to strengthen Dubai’s position in the market. Meanwhile, Cruise Club has been appointed as the representative in India for Dubai Business Events, a division of Dubai Tourism. Based out of Mumbai, Cruise Club’s role is to increase Dubai’s market share from incentive groups and corporate meetings. The team has already begun delegate boosting activity and promoting upcoming events. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said, “India remains a top priority for us, now consistently being the largest source market for tourists to Dubai. This is a feat achieved through years of establishing and building strong trade ties in the market.” Ankush Nijhawan, Managing Director, Nijhawan Group, added, “With our appointment, we hope to capitalise on our extensive network of agents and generate greater growth into Dubai with their support.”

India is the top international source market for Dubai as per the latest 2015 annual figures revealed by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism). With a year-on-year growth of 26 per cent, bringing in over 1.6 million tourists, India was the second fastest growing top 10 source market for Dubai Tourism in 2015. Overall, Dubai attracted more than 14.2 million overnight visitors, recording a strong 7.5% increase over 2014 – double the United Nations World Travel Organisation’s (UNWTO) projected 3-4% global travel growth for the same period. South Asia has been one of the largest regions by volume bringing in 2.3 million visitors reflecting a 21.7% increase versus 2014. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said “2015 has been a very strong year for Dubai’s travel sector with double the global industry growth levels firming up our position as the fourth most visited city in the world. South Asia, especially India, has performed phenomenally well. India has always been a key market for us and we believe our efforts to adopt a highly segment-specific approach in cities with the highest connectivity and latent capacity, as well as building stronger trade ties in market with digital travel intermediaries, have yielded results and will continue to enable Dubai capture share of the growing Indian upper middle-class family and business segments. His Excellency Almarri added, “Repeat visitation from Indian travellers remains a priority and as our destination proposition continues to grow and diversify, we are better placed than ever to continually offer visitors more reasons to come back time again, whether for leisure or as part of an ever increasing business and event line-up. We are also seeing …