Tag Archives: Farooq A Shah

The Secretary for Tourism and Floriculture, Jammu and Kashmir, Farooq A. Shah along with the ICPB India convention promotion bureau (a body working under the aegis of Ministry of Tourism GOI for promoting MICE Tourism), have decided to enable a platform for the state of Jammu and Kashmir to showcase itself as a suited MICE destination. The office bearers of the ICPB assured the Secretary that the state will be promoted as one of the priority venues for conferences and events of national and international standard. Shah showcased the international standard MICE tourism potential of the state particularly in Kashmir like SKICC, Pahalgam club, and places like Gulmarg and Jammu as well. The secretary agreed to organise an intractable evening session specifically for promoting the MICE potential of the state in which leading prominent MICE tourism promoting organisations will be invited to know about the international standard convention and post-convention avenues available in the state. Shah also uprised that Kashmir’s summer is the best in the country to experience leisure activities in the form of shopping, cuisine, sightseeing, rafting among others.

Jammu & Kashmir Bank branches will be now promoting Jammu & Kashmir’s tourism potential across the country in its respective cities, states and towns, this was agreed in a meeting between Secretary-Tourism and Floriculture, Farooq A. Shah with the Chairman J&K Bank,  Parvez Ahmad Nengroo at the official head quarters of J&K Bank in Srinagar. The two officers agreed to sign an MoU in this regard in which J&K bank will promote the state of Jammu and Kashmir in all its branches by providing publicity materials and other information to its clients and customers similarly the J&K Bank website will also display information about the state tourism product and services. JKTDC packages will also be promoted in the said respective branches. The tourism trade bodies unanimously have appreciated this step and have hoped good results and benefits out of it .

In line with the strategy of aggressive promotional campaign, Jammu and Kashmir Tourism organised various events in Maharashtra and Pune. The event titled Shaam-e-Kargil focused to promote the unexplored regions in the state which special focus on Kargil, informed Farooq A Shah, Secretary Tourism and Managing Director, Jammu and Kashmir State Tourism Development Corporation (JKSTDC). Addressing the travel fraternity in Maharashtra as dost-e-Kashmir, Shah explained how the trade in this region has always been a supporter and taken initiatives in promoting Jammu Kashmir as their priority destination. The delegation from the state tourism department interacted with various trade associations and travel agents and displayed publicity material about the products and services on offer in the state. The Secretary also conducted a series of meetings with the airlines and other allied sector representatives in order to ask for better facilitation and balanced fares to the destination.

Jammu & Kashmir Tourism Development Corporation (JKTDC) is all set to organise 15 roadshows across the country starting January 15, 2016. Farooq A. Shah, Secretary Tourism, Jammu & Kashmir and Managing Director, JKTDC, said that Jammu will emerge as an independent tourist destination. “This year Jammu festival will be organised at a large scale to showcase the rich culture tradition and heritage of Jammu and will showcase its immense unexplored tourism potential through these roadshows. Conducted in all metro cities like Hyderabad, Pune, Bangalore, Delhi, Mumbai and more, the roadshows will also have 10 food festivals organised in specific towns and cities across the country to attract maximum visitors to the state of Jammu & Kashmir. These roadshow will be professionally organised to reach out to the majority of the relevant market segments, which are important for Jammu & Kashmir tourism.