Jammu & Kashmir Tourism Development Corporation (JKTDC) is all set to organise 15 roadshows across the country starting January 15, 2016. Farooq A. Shah, Secretary Tourism, Jammu & Kashmir and Managing Director, JKTDC, said that Jammu will emerge as an independent tourist destination. “This year Jammu festival will be organised at a large scale to showcase the rich culture tradition and heritage of Jammu and will showcase its immense unexplored tourism potential through these roadshows. Conducted in all metro cities like Hyderabad, Pune, Bangalore, Delhi, Mumbai and more, the roadshows will also have 10 food festivals organised in specific towns and cities across the country to attract maximum visitors to the state of Jammu & Kashmir. These roadshow will be professionally organised to reach out to the majority of the relevant market segments, which are important for Jammu & Kashmir tourism.