Tag Archives: ITB Berlin 2024

Oman Tourism Development Company (OMRAN Group), is thrilled to announce a landmark partnership with Santani Wellness Resorts, a pioneer in sustainable wellness hospitality. This strategic alliance, revealed at ITB Berlin 2024, marks a significant milestone in enhancing Oman’s wellness tourism sector, aligning with the Oman Vision 2040 objectives to diversify its economic resources and promote sustainable development. OMRAN Group and Santani Wellness Resorts will collaborate to develop and operate two exclusive wellness resorts located in the serene landscapes of Jabal Shams in Ad Dakhiliyah Governorate and in Dhofar Governorate with 182 total keys. These luxury destinations are designed to blend harmoniously with the natural environment, offering a sanctuary for transformative wellness experiences while adhering to the highest standards of sustainability. Santani, Jabal Shams will be the region’s first Astro – Wellness Resort, where guests will experience a multifaceted tailored and customised programmes focused on destressing, rejuvenation, and learning, by the award-winning Santani experiences in design, sustainability, community engagement, food, and service. Hashil Al Mahrouqi, CEO of OMRAN Group, stated, “This partnership with Santani Wellness Resorts is a testament to our commitment to enhancing Oman’s position as a leading destination for sustainable tourism and wellness. By integrating Santani’s world-renowned wellness philosophy with Oman’s unique natural beauty and cultural heritage, we are setting new standards for luxury and sustainability in the region.” The collaboration is expected to create significant economic benefits, including job creation, and will serve as a model for sustainable development and wellness tourism in Oman and beyond. The resorts will offer a range of wellness programmes, including stress management, detox, yoga, and weight management, tailored to individual needs, and designed to promote holistic well-being. Vickum Nawagamuwage, Founder and CEO …

In a landmark move set to redefine the luxury dining and lifestyle landscape in Oman, Oman Tourism Development Company (OMRAN Group) has announced a strategic partnership with the renowned “The Smokery”, represented by SIRCO Group. This collaboration was formalized through a Memorandum of Understanding (MOU) signed at the prestigious ITB Berlin 2024, marking a significant milestone in Oman’s tourism and hospitality sector. The partnership aims to explore potential collaboration opportunities that will bring unique dining experiences to Oman and contribute significantly to the tourism sector’s growth. This aligns with OMRAN Group’s vision to enhance Oman’s position as a premier travel destination while fostering economic development and cultural exchange. Under this new partnership, OMRAN Group and The Smokery will focus on establishing a state-of-the-art salmon smoking factory, the first of its kind in Oman. This initiative is not just a venture into luxury dining, but also a step towards self-sufficiency in providing high-quality, smoked salmon products locally. Additionally, the collaboration will see the launch of upscale fine dining establishments under “The Smokery” brand, renowned for its exquisite culinary offerings and exceptional service standards. OMRAN Group’s CEO, Hashil Al Mahrouqi, expressed enthusiasm about the collaboration, stating, “Our partnership with SIRCO Group represents a significant leap forward in Oman’s F&B sector. It reinforces our commitment to innovation, quality, and excellence in hospitality, enhancing Oman’s appeal as a luxury travel destination.” Eng. Karim Henein, Chairman of SIRCO Group, echoed these sentiments, highlighting the potential impact of this collaboration on the local and regional culinary scene. “We are thrilled to partner with OMRAN Group to bring our expertise in luxury dining to Oman. This collaboration with The Smokery is a testament to our shared vision …

At ITB Berlin 2024, Oman Tourism Development Group (OMRAN Group), in partnership with Oman Sail and Visit Oman Sea and Beach Projects, announced the Oman DownWinder, an unprecedented adventure experience set to take place from 1st to 8th July 2024. This invitational event marks the beginning of an annual series aimed at promoting Oman as a premier destination for wind and sea sports. The Oman DownWinder offers a unique journey along the country’s stunning coastline, from Duqm to the Ras Al Jinz Turtle Resort. Over seven days, participants will traverse approximately 500 kilometres using non-motorised sailing crafts like kitesurfing, wingfoils, and windsurfing. This venture highlights the Sultanate of Oman’s exceptional wind conditions, particularly during the Khareef season, positioning the nation as an ideal setting for such thrilling sports. The 2024 edition of the Oman DownWinder is designed as an invitational event, welcoming professional kiteboarders, media representatives, and major tour operators from Europe to experience and document this extraordinary journey. The initiative not only aims to generate promotional content but also to foster storytelling that highlights Oman’s appeal in various sales channels. Key Event Details: Dates: 1st to 8th July 2024 Route: From Duqm to Ras Al Jinz Turtle Resort, covering scenic landmarks and cultural sites along Oman’s coast. Participants: A select group of 20, including professional athletes, media, and representatives from the local kitesurfing community. Hashil Al Mahrouqi, CEO of OMRAN Group, stated, “The Oman DownWinder represents a significant milestone in our mission to unveil the untapped potential of Oman’s natural landscapes and cultural heritage. This event aligns perfectly with our strategic objectives of fostering sustainable tourism and highlighting Oman’s world-class capabilities in hosting international sporting events. We are proud …