Tag Archives: Kerala Tourism

PATA India Chapter showcased Kerala as a destination in its ‘Jewels of India’ webinar, where Krishna Teja IAS, Director, Kerala Tourism, said that 2022 can be the year of Kerala Tourism. “This is because we have lined up a series of adventure activities and festivals across the year,” he said.

After a gap of two years, Kerala Tourism organised its first B2B meet in the Spanish capital Madrid and the Italian city of Milan, showcasing a range of its new tourism initiatives and popular destinations before the leading stakeholders of tourism and hospitality industry in the two European cities. Kerala participated in BIT Milan Trade Fair to build confidence in the market and include the state back in the itineraries of tourists from the European continent 

Apart from ayurvedic treatment, Kerala offers numerous experiences, such as backwater holidays, resorts, and houseboats. Responsible tourism and adventure tourism are also important aspects of Kerala tourism. “Adventure tourism has become part and parcel of travel today and Kerala has reinvented itself as a destination for nature-based adventure activities, especially in the hills and forests of the Western Ghats”, said V R Krishna Teja, Director, Kerala Tourism. 

Kerala Tourism has launched a project to create Miyawaki-model micro forests at 22 tourism spots in 12 districts across the state. Inaugurating the project by planting a sapling at Shanghumukham Beach, State Tourism Minister Kadakampally Surendran said that more than 30,000 saplings would be planted in about two acres of land identified for the scheme. Creation of micro forests that compare well with natural forests would make the tourist destinations in the state, especially those in urban areas, environment friendly, the Minister noted.

Rubbishing rumours that all tourism activity in Kerala has been banned till November 2020, Baby Mathew Somatheeram, President, Kerala Travel Mart (KTM), has said that the situation in Kerala is expected to become normal by the end of the second phase of the lockdown. “The state is now making all preparations to receive tourists once the country becomes COVID-free. Kerala Tourism is drawing up ambitious plans to attract domestic tourists in a big way.” KTM denies reports that all tourism activity in Kerala has been banned till October – November this year in view of COVID-19 outbreak, asserting that the State Government has not come out with any such instruction. “Certain quarters are spreading this false propaganda by misinterpreting the positive suggestion made by State Finance Minister Dr TM Thomas Isaac that efforts to revive tourism in the state should start now itself. It is significant that the Finance Minister has also noted that the experience of the foreign tourists, who have recovered from COVID-19 by receiving effective treatment in Kerala itself will boost the state’s tourism prospects in the coming days,” he added.

Tourism Minister of Kerala, Kadakampally Surendran has said that after three confirmed cases of coronavirus in the state, the tourism sector is badly affected as hotel bookings have suffered mass cancellations for the month of February and March. “Several bookings in hotels for the months of February and March have been cancelled. The bookings were almost full for these months earlier. The cancellations now are much more, compared to that after Nipah virus was reported. A lot of misinformation on the virus is being spread too,” said Surendran in the state Assembly during the question hour. Urging media to exercise self-restraint during the time of calamities and keep themselves away from fearmongering, the minister said blowing up issues beyond proportion was largely affecting tourism industry. A total of 8.19 lakh tourists had visited the southern state, popularly known as the “God’s Own Country”, in 9 months in 2019, which was 10.96 lakh in 2018, the minister added.

Kerala Tourism is organising partnership meets and participating in in ten cites across India in the first quarter of 2020, in order to attract domestic tourists to the destination. The cities include Hyderabad, Visakhapatnam, Kolkata, Guwahati, Amritsar, Chandigarh, Delhi, Jaipur, Bengaluru, and Chennai. Kadakampally Surendran, Tourism Minister, Kerala, revealed that domestic tourist arrivals in Kerala in 2019 saw an overall increase as compared to 2018. The number of domestic tourist arrivals in Kerala is up by 16 per cent for the first three Quarters in 2019

In a bid to promote Kerala in the China Market, Kerala Tourism with a high-profile delegation, along with the travel trade partners from the state, participated in China International Travel Mart (CITM) 2019 at Kunming and also organised two roadshows in Shanghai and Beijing. Kadakamapally Surendran, Minister, Tourism, Kerala, said, “We are trying to ensure brand visibility in East Asian markets using innovative strategies.  China is an important emerging market for Kerala Tourism. In just two decades, it has become the world’s largest outbound travel market, with some 145 million Chinese travellers visiting abroad in 2017.” Apart from Japan, Kerala Tourism is also focusing on Singapore and Japan, and participated in ITB Asia 2019 in Singapore and Tourism Expo Japan, held in Osaka, Japan.  

The Department of Tourism, Kerala organised Kerala Tourism Partnership Meet 2019 in Delhi to brief the media and trade about developments and initiatives in the state besides highlighting its marketing and promotional plan for the year. The presentation was followed by a cultural programme that showcased Kerala’s dance, art and music forms. On the occasion, BS Biju, Tourist Information Officer, Kerala Tourism informed, “Delhi is one of the most promising markets for us. Business meetings are being organised by Kerala Tourism in both domestic and international markets annually as part of our marketing strategy. 32 tourism industry players and trade partners including tour operators, hotels and other service providers from Kerala held meetings with their counterparts in Delhi.” To further reach out to the domestic market, a series of Partnership Meets are planned in 10 cities. After Ludhiana, Chandigarh and Delhi, the Meets will be organised in Jaipur, Bengaluru, Hyderabad, Kolkata, Visakhapatnam, Chennai and Madurai in February. According to the data released by Kerala Tourism, domestic arrivals in the state increased to 1,46,73,520 translating into an 11.39 per cent year-on -year growth in 2017 while international arrivals during the year was 10,91,870, an increase of 5.15 per cent over the 2016’s figures.

The winners of the 2018 PATA Grand and Gold Awards were felicitated at PATA Travel Mart 2018 on September 14 at the Mahsuri International Exhibition Centre in Langkawi, Malaysia.  PATA Gold Award 2018 for Women Empowerment Initiative went to Peak DMC, India, for empowering women through inclusive work and PATA Gold Award 2018 for Heritage was bagged by Sahapedia for India Heritage Walk Festival. SOTC Travel won the award for Marketing Media – Travel Advertisement Broadcast Media while Yalla Kerala campaign of Kerala Tourism, bagged the PATA Gold Award for Marketing Media – Travel Advertisement Print Media. Cox & Kings India won the award for Marketing Media – Travel Brochure, an experiantial showcase of Indian journeys. The Ultimate Travelling Camp (TUTC) won the PATA Gold Award for Marketing Media – Travel Video. Mario Hardy, CEO, PATA, said, “I would like to congratulate the 2018 PATA Grand and Gold Award winners as well as all of this year’s participants for their submissions. This year’s winners exemplify the true values of the association in working towards a more responsible travel and tourism industry in the Asia Pacific region.” Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office (MGTO), said, “This year’s PATA Gold Award winners present us with yet another wide array of remarkable accomplishments in different branches of the tourism industry. MGTO is honoured to help facilitate this PATA awards programme in inspiring tourism stakeholders throughout the Asia Pacific region.” This year’s awards attracted 200 entries from 87 organisations and individuals worldwide.