Tag Archives: Kerala Tourism

Kerala’s highlights as tourism destination were on full display for the Dutch and other European travelers at the five-day Vakantiebeurs 2017, the biggest tourism trade event in the Netherlands. Laidback cruises on serene backwaters and Ayurveda rejuvenation therapies showcased at the Kerala pavilion grabbed attention and generated several inquiries at Vakantiebeurs 2017, which was held in Utrecht from January 10-15 and drew up to 1,08,000 visitors. The pavilion spread over 18 sq m, marked Kerala Tourism’s first appearance at the trade fair which is held annually in the second week of January in Utrecht and provides a gateway to the Dutch and European markets. For Kerala Tourism, the Netherlands is the 11th biggest originating market with 22,276 tourist arrivals registered during 2015, a 40% increase from 2010. “South India is yet to get as much attention in the Dutch market as the north of the country, and Vakantiebeurs was a chance for us to close the gap,” said Tourism Minister Kadakampally Surendran. “Our promotional campaigns in such prestigious fairs will help Kerala compete not just with north Indian destinations but international ones such as Sri Lanka and Thailand.” Kerala Tourism’s pavilion had the theme ‘Slow Down in God’s Own Country’, a nod to the relaxing and rejuvenating offerings of the state. The Dutch are big-time travellers and are keen to gather more information on new destinations, said Dr Venu V, Principal Secretary, Tourism. “Our pavilion attracted many enquiries which we expect to translate into holiday bookings over the next two years,” he added. Surveys show that of the Dutch people who visited the Vakantiebeurs event, 64% were there to gather information on holidays still to be booked and 54 per …

Along with its successful ‘God’s Own Country’ campaign, Kerala will now be promoted as the ‘Land of the Biennale’ as well, says U.V. Jose, Director, Kerala Tourism. The new moniker comes in line with the Kochi-Muziris Biennale (KMB) by the Government of Kerala, which allocated Rs. 7.5 crore towards operational expenses for the KMB’s ongoing third edition – besides committing to finding India’s only Biennale a permanent venue. “Kerala Tourism has allotted around Rs. 6 crore to promote both the biennale and the state through ad films, national and international road shows and campaigns as well as other initiatives,” Jose said. Noting that the theme of the new campaign would be related to art, he said the Tourism Department had sanctioned Rs 60 lakh for a film to promote Kerala as the land of the Biennale. “For the next three months, over the duration of the Biennale, Kerala Tourism will showcase it at national trade fairs, international road shows and tourism and trade conventions. We will also roll out the ‘Live Inspired’ campaign, which is themed around the inspiration and pride of having the chance to view and experience such top class artworks here,” he added. The Director said that while the state was known for such distinctive offerings as its Ayurveda therapies and houseboats, the Biennale would be added to that list of iconic Kerala products. He noted that there were already links between the Biennale and the Muziris Heritage Project with Kottapuram fort in Kodungallur being one of the 12 venues for KMB 2016.

Kerala Tourism has rolled out ‘The Great Backwater Experience’ zone at a special interactive stall in the departure terminal at Indira Gandhi International airport in New Delhi. The initiative uses virtual reality to allow passengers to experience a Kerala experience while waiting to catch their flight. Similar zones are also being set up at airports in Mumbai and Bengaluru. U.V. Jose, Director, Kerala Tourism, said, “The zone is up and functional at Indira Gandhi International airport in New Delhi and visitors can get an immersive experience of sitting inside a ‘kettuvellam’, a traditional Kerala houseboat, floating on tranquil backwaters in a place situated over 2,000 km away. This has been made possible through the innovative use of virtual reality.”

The ninth edition of Kerala Travel Mart (KTM) was inaugurated in the presence of Kerala Chief Minister Pinarayi Vijayan; Suman Billa, Joint Secretary, Ministry of Tourism, Government of India, Abraham George, President, KTM Society, V. Venu Principal Secretary, Kerala Tourism, among other dignitaries at Le Meridien, Kochi. 57 countries besides 20 Indian states are participating during the three-day biennial event, which is being organised by the KTM Society in association with the Department of Tourism, Government of Kerala on September 27, World Tourism Day. Ten countries will be represented at the Mart for the first time, with Mexico, Georgia, Japan, China, Chile, Greece, Iran, South Korea, Saudi Arabia and Botswana. The 560 total international delegates registered for KTM 2016 features the biggest-ever contingents from 10 highly-prized traditional markets, including the US, Canada and Australia. Domestic participation too has seen an uptick, buoyed by aggressive marketing campaigns. Some 1,304 Indian buyers will participate this year.

Kerala Tourism is inviting participants for a regional competition for local chefs, the qualification rounds for which will be held from September 1-8. Entries are open to both professional chefs and amateur enthusiasts. Standout contestants – selected by a judging panel of culinary professionals – will compete in the finals at Bolgatty Palace and Resorts in Kochi on the last day of the Spice Route Culinary Festival, which runs from September 23-26. The festival’s highlight is an international competition that will feature chefs from 31 Spice Route nations whipping up dishes representing the cuisine of their home countries, but with a dash of spices from Kerala added in. Speaking at a press conference at the Secretariat, Minister for Tourism, Government of Kerala, A.C. Moideen said, “The culinary festival is a great opportunity to refortify our ancient links with the 31 countries along the historical Spice Route. It will provide a space for exchanging and understanding different cultures and traditions and also help facilitate trade opportunities with these countries.” “The regional competition intends to identify and promote Kerala’s culinary talent. It will showcase both the strength of public participation in Kerala and its fabled cuisine. This worthy initiative will highlight the spirit of people to people links and Kerala’s role as the hub of tourism and trade,” the minister added. The winning entrant and two runners-up will be felicitated during the culinary festival’s valedictory session. All contestants will be issued certificates of participation by Kerala Tourism. Held under the aegis of the Spice Route project, an ambitious initiative by Kerala Tourism in partnership with UNESCO, the Spice Route Culinary Festival is a first-of-its-kind celebration of flavours and friendship that will see …

Kerala received 9,77,479 foreign tourists in the year 2015 recording a growth of 5.86 per cent over the previous year’s figure of 9,23,366. Domestic tourists footfall during the same period was 1,24,65,571 with a growth of 6.59 per cent over the previous year’s figure 1,16,95,411. Nandakumar K P, Deputy Director, Kerala Tourism, recently informed at a roadshow held in New Delhi. He also said, “Tourist figures to Kerala have been growing vigorously for the past twenty years. We only saw a little bit of slow down last year and previous year but we are still growing. So, this year we are coming out with a five year action plan to increase footfall. We are going to increase the accommodation facilities and availability and increase the number of classified hotels. We are going to introduce more than 1000 home stays also. We are also going to tap new international markets like the Eastern Europe which is an emerging market for us.” He also informs that the state aims to add 5,00,000 more employment opportunities in the tourism sector in the next five years.

India secured three Gold awards in the Marketing Media category of the 2016 PATA Grand and Gold Awards. The Pacific Asia Travel Association (PATA) announced that Kerala Tourism will receive two Gold awards, one for the state’s tourism E-Newsletter and one for Visit Kerala’s Travel Advertisement Broadcast Media while SOTC’s Luxury Travel division Perfect Moments will receive the PATA Gold Award 2016 for the Consumer Travel Brochure. Dr. Mario Hardy, PATA CEO, commented, “This year’s winners exemplify the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region and we look forward to celebrating their accomplishments at the PATA Gold Awards luncheon and presentation at PATA Travel Mart 2016 in Indonesia.” To be held on September 9, 2016, during PATA Travel Mart 2016 in Greater Jakarta, this year’s awards recognise the achievements of 26 separate organisations and individuals.

The newly elected Left Democratic Front (LDF) in Kerala has brought back Dr. V. Venu, IAS, as the new Tourism Secretary. A Kerala cadre IAS, Dr. Venu was Tourism Secretary in the State during the last Left government between 2006 and 2011. The election manifesto of the Left Front has unequivocally stated its target to double tourist numbers in the next five years. Known for his progressive ideas, Dr Venu was behind the Kerala Tourism’s popular Rural and Responsible Tourism initiatives, which received global acclaim in recent times.

Mega luxury cruise vessel ‘M.V.Ovation of the Seas’ called at the Cochin Port for a 2-day stop-over in its circuit of Dubai-Muscat-Kochi-Penang-Singapore. The vessel with 4000 passengers and 1649 crew was given a warm and colourful reception at the Cochin Port. ‘M.V.Ovation of the Seas’ is a brand new ship of the Royal Caribbean Lines which was floated out in April this year. It is 348 m long and is in the 2nd largest class of cruise vessel. 90 passengers from Dubai/ Muscat disembarked at Cochin Port and 80 passengers will embark from the Port. A brief plaque exchange ceremony was held to commemorate the inaugural call. G.Senthilvel, Chairman, Cochin Port, Dr. C. Unnikrishnan Nair, Traffic Manager, Cochin Port, Sethuraman, IPS, FRRO (Bureau of Immigration), M.M.Haseeja, Ministry of Shipping, Mohamed Farouk, Asst. Director General, Ministry of Tourism, Govt. of India, Thomas Korah, Joint Director, Kerala Tourism Department and other officials participated. Senior officials from Kerala Tourism and India Tourism were present to help the tourists for the local visits. Officials from the Ministry of Shipping and Ministry of Tourism, Government of India had specially come from New Delhi to welcome the cruise vessel as part of the Government of India’s measures to promote Cruise Tourism.

Kerala Tourism’s Muziris Heritage Project, a conservation undertaking based on archaeological findings on the ancient Spice Route linking India’s maritime contacts with contemporary ancient civilisations, has been inaugurated by President of India Pranab Mukherjee in Kodungallur (Thrissur). Realising the cultural significance of this ancient maritime trade route, Kerala Tourism has launched the ‘Spice Route’ tourism initiative linking 41 countries in Asia and Europe with India, particularly Kerala. The President also released a coffee table book on the Spice Route, which in first-ever by a tourism board, is also available on Kindle. Addressing the gathering at the launch, Mukherjee said that the project should spread the message of Indian cosmopolitanism far and wide adding to the country’s soft power across the world. “Kerala has through the ages demonstrated a remarkable ability to adapt to new traditions and values in every sphere of human thought and endeavour. Participation of people in planning and implementation of the project will further ensure full utilisation of the economic and employment prospects that growth in tourism will bring to the region,” he said. Kerala Minister for Tourism A.P. Anilkumar said the Muziris project would open doors to the immense opportunities in educational tourism, which is a growing industry across the world. The project is an effort to conserve and showcase a culture that had existed for over 3,000 years, when Kerala had established itself as a major centre of spice trade with the ancient port of Muziris as its hub. The port was the centre of trade between the Red Sea and the Indian Ocean regions. Also present on this occassion were Governor of Kerala Justice P. Sathasivam and Chief Minister of Kerala Oommen Chandy.