Tag Archives: Malaysia Tourism Promotion Board

Having received as many as 459,000 Indian visitors during January-October in 2017, Malaysia tourism board is targeting to receive 800,000 Indian visitors by the end of 2018, informs Mohamad Taib Ibrahim, Senior Deputy Director, Malaysia Tourism Promotion Board. “Indian families and the leisure segment of travel showed the highest growth in Malaysia. Since last year, we have restructured our marketing approach by way of partnerships with big players in the Indian market for joint promotion of Malaysia. Partnering with Akquasun Group for their roadshows is the first promotional activity for the trade in 2018; we will continue these efforts with other key players as well,” said Ibrahim. While the Genting Island is scheduled to open for Indian visitors sometime this year, the tourism board has introduced two new products—Desaru Coast and Forest City while aggressively promoting Legoland.

GMR Hyderabad International Airport Ltd. (GHIAL), Malaysia Airports Holdings Berhad (MAHB) and Malaysia Tourism Promotion Board (MTPB) signed an MoA with a strategic vision to promote tourism from the catchment area of Rajiv Gandhi International Airport, Hyderabad to Malaysia. This tri-partite MoA involves collaborative market research, strategy development, promotional campaigns and marketing efforts with an aim to enhance the visibility of ‘Destination Malaysia’ in Hyderabad. The trend shows that over 100,000 passengers travel between Hyderabad and Malaysia every year; and this traffic has grown by 28 per cent CAGR in the last five years. SGK Kishore, CEO, GHIAL, said, “We are happy to sign this first of its kind MoA between airport operators – GHIAL and MAHB and Malaysia Tourism. This is a strategic initiative, which we have taken up to enhance the outbound tourism from our catchment region to key international destinations to enhance RGIA’s International connectivity and traffic growth.” Datuk Mohd Badlisham Ghazali, Managing Director, MAHB, said, “We are delighted to partner MTPB and GHIAL in this unique endeavour. This mutually beneficial three-way partnership will enhance the visibility of Malaysia’s tourism attractions in Hyderabad and surrounding areas.”