Tag Archives: Manisha Saxena

India’s foremost offering in tourism is culture and heritage but as a sub-continent, we have a lot to offer. Manisha Saxena, DG, Tourism, said, “We want to make wildlife a big tourism offering. We need to segment the offerings not only to the traditional source markets but have to identify newer ones as Southeast Asia and others.”

Manisha Saxena, DG, MOT India, “India has been at the forefront of promoting sustainable tourism. In line with PM Modi’s ‘Mission Life,’ MOT has come up with a sectorial programme, ‘Travel for Life.’ It aims to  encourage tourists and tourism businesses to adopt sustainable practices and mindful approach in managing the resources.”  

In order to make India’s tourism offerings more attractive and accessible throughout the year, Manisha Saxena, DG, MOT, GoI, highlighted the ‘Coolcation,’ campaign, aimed at showcasing country’s cooler regions and diversifying the tourist experience beyond the conventional peak seasons,  while challenging misconceptions about India’s climate.

Manisha Saxena, DG, Tourism, said that under the MICE Tourism Policy, the Ministry of Tourism is working to develop city-level bureaus to promote venues internationally and for events of every size to be hosted in India. This initiative is expected to escalate inbound tourism in India and will attract more M!CE events.

Speaking at an event, Manisha Saxena, DG Tourism, Government of India, shared, “While high room rates in India may be prompting some weddings to move abroad, it’s crucial to offer venues that cater to various budgets and preferences. While five-star hotels are ideal for large weddings, affordability remains a consideration for many.”

Manisha Saxena, Director General, Tourism, Government of India, said, “I believe that on social media, as well as all the platforms and across all travel fairs,will be able to sell India and market India’s experiences like never before.”

Manisha Saxena, Director General, Tourism, said that “MOT has launched two metro trains with Travel for LiFE branding on the ocassion of World Tourism Day. “We hope that this message will be carried to lakhs of people in Delhi and those visiting the capital,” she added.

Manisha Saxena, DG, Tourism, has said that India just hosted the G20 summit, and offered a plethora of experiences to foreign delegates and ministers. “It is the right time to make use of that infrastructure and experiences, to attract tourists and organise MICE conferences in many cities of the country,” she added. 

Manisha Saxena, DG, Tourism, has said that digital presentation of strengths is very important as a destination and a lot of states have done some good work on it. “Almost everyone has a website and a tourism app. However, challenge of digitalization is how to combine all of it with the places where all the action is,” he said.

Manisha Saxena, Director General, Tourism said, “Word of mouth publicity and international showcasing, as part of the G20 Presidency events, will go a long way in promoting tourism as a whole and we need to take this opportunity to also learn from international experience and see what we can do better to leverage this as our strength.”