Tag Archives: Marketing & Strategy

Anita Mendiratta, Special Advisor to the Secretary General, UNWTO, has said that had it not been for domestic tourism, a lot of countries wouldn’t have survived. Hence, she advises, “Domestic tourism must remain at the heart of the strategy, with international and regional strategies complimenting it and not becoming replacements to that strategy.”

Raj Andrade, Vice President—Business Development, Marketing & Strategy, Bangalore International Airport, becomes the DDP Game Changer this year. Having spent three decades in aviation management and leadership, Andrade is a veteran of the aviation industry. From being a key start-up member of Star Alliance, he was subsequently appointed to the One World Alliance Management Team. Andrade joined Bangalore International Airport in 2013 and today, he is responsible for the development of the airline network—passenger and cargo business, aviation services, general aeronautical business strategy and development of the airport. He also heads the brand and marketing functions of the airport.