Tag Archives: MoT

Prahlad Singh Patel, Minister of State (I/C), Tourism & Culture, revealed that the International Yoga Day was organised at 75 cultural heritage locations across the country to commemorate 75 years of Independence. Considering the current pandemic situation, the number of participants for Yoga was restricted to 20 at each site.

Ministry of Tourism and its field offices have initiated week-long online activities within the country and abroad to celebrate International Yoga Day 2021. Besides organising a webinar titled ‘Yoga for Immunity’, various programmes ensuring the wide participation of people from different segments of society and age groups have also been planned to create more awareness about Yoga.

The Ministry of Tourism (MOT) has drafted separate national strategies and roadmaps for MICE as well as medical & wellness tourism. Before proceeding to finalise the draft strategy document and to make the document more comprehensive, MOT has invited feedback/ comments/ suggestions to be sent to the Ministry on or before June 30, 2021.

Recognising the immense potential of rural tourism, Ministry of Tourism (MOT) has formulated a ‘Draft National Strategy and Roadmap for Development of Rural Tourism in India – An initiative towards Atmanirbhar Bharat’, which is driven by the spirit of Vocal4Local, revealed a recent tweet by MOT. The Ministry has been actively working on promotion & development of rural tourism, which can contribute significantly to the mission of Aatmanirbhar Bharat, added the tweet.

Arvind Singh, Secretary, MOT, has revealed that the Ministry has come up with the first draft of a national strategy and roadmap for sustainable tourism with a focus on adventure and eco-tourism. “The national strategy will include a certification scheme and capacity building, and we are also thinking of a system of assessing the states and ranking them as we have done in many programmes like ‘Ease of Doing Business’,” he said.

In its ongoing effort to strengthen the hospitality and tourism industry, especially in these times of a pandemic, Ministry of Tourism has signed Memorandums of Understanding (MoUs) with Cleartrip and EaseMyTrip. The tourism ministry says that more such MoUs will follow in the near future.

In a discussion hosted by Indiatourism Guwahati on World NGO Day, panellists concurred that active participation of NGOs in the tourism sector has been a successful phenomenon in the First World, and that their role in the Northeast is evolving. ‘Such associations for the sustainable development of tourism industry has now gradually started in India,’ the MOT also Tweeted.

Just like international marketing campaigns, domestic marketing campaigns of MOT will be specific to every region across the country. Rupinder Brar, ADG, MOT, says, “What is of interest to a 20-year-old or someone older can be different, hence, even for travelling within India, the basic principles of marketing and promotion will be followed by us.”

Tourism Minister Prahlad Singh Patel, in a written reply to a query raised in the Rajya Sabha, said that MOT spent more than Rs124 crore in the last three years on media campaigns for tourism promotion in the country. Between 2017 and 2020, campaigns in the print media, television, online, radio, theatres and via SMS were run.

In a meeting held between industry stakeholders and Ministry of Tourism, chaired by Rupinder Brar, ADG, MOT, it was shared that SOPs are required for the segment of transport operators as well, since these are not included in the present SOPs. The meeting was held to discuss preparedness of stakeholders in the tourism and hospitality industries to received international tourists once the e-Tourist Visa is restored, with required protocols in place.