Tag Archives: MoT

Rakesh Kumar Verma, Joint Secretary, MOT, will be travelling for ITB Berlin 2020 with a delegation of around 49 exhibitors, which will be led by Prahlad Singh Patel, Minister of State (I/C), Tourism and Culture. The format has been changed this time for ITB Berlin, as there will not be a presentation and press conference, but a panel discussion instead. “We will be having a breakfast meeting with the German FTOs in Berlin. We have a panel discussion on the first day, which will focus on global trends in tourism focusing on Incredible India and will be moderated by a CNN journalist. It will have around 5 panelists including German tour operators who will be talking about India and their experience. While there will not be a specific campaign for ITB Berlin, we will project the efforts we are taking and the whole range of offerings we have been developing at MOT. Apart from that we have small group engagements and one-to-one engagements at the VIP lounge at India Pavilion of ITB. We are trying to project India as an experiential and transformational destination for the travellers, which is one of the key messages that we are putting across,” he shares. “The Ministerial delegation would consist of 49 co-exhibitors, including state governments, tour operators, hotels, wellness centres, as well as Ayurveda society. We’ve taken a huge space of 705 sq. m. CMD, ITDC, will also be there. It will be a combined marketing effort by the Government and the stakeholders,” reveals Verma.

Under the Swachh Bharat Mission, the Ministry of Tourism (MOT) has identified 180 tourist sites for organizing Swachhta Action Plan (SAP) activities during the year 2019-20 to create Swachhta Awareness amongst the tourists, students of schools/colleges and stakeholders across the country. Besides, Swachhta Pakhwada and Swachhta-Hi-Seva activities have also been undertaken by MOT at several locations across the country. Facilities like drinking water, toilet, interpretation centre, wi-fi, illumination, ramps, pathways, publication sale counter etc. are provided at the World Heritage and Ticketed monuments. Further, existing facilities are upgraded as per requirement and its up-gradation is a continuous process.

In order to provide an impetus to tourism, the Ministry of Tourism has sanctioned seven projects worth Rs 594 crore in Jammu & Kashmir and Ladakh under the Swadesh Darshan and PRASHAD scheme for development of tourism infrastructure. The schemes provide financial assistance to state governments / UT administrations. With a total sanction of Rs 594 crore, six projects are for Swadesh Darshan scheme for the development of the Himalayan circuit while one project worth Rs 42.02 crore for development of Hazratbal is for the PRASAD scheme. The allocation under Swadesh scheme is for the integrated development of Jammu, Kashmir, Pahalgam, Kargil, Leh under Himalayan Circuit worth Rs 82.07 crore, integrated development of Tourist Facilities at Jammu-Rajouri-Shopian-Pulwama under Himalayan Circuit worth Rs 96 .38 crore, integrated development of  Tourist Facilities under the Construction of Assets in lieu of those Destroyed in Floods in 2014 under PM Development Package for J&K under Himalayan Circuit worth Rs 90.96 crore, integrated Development of Tourist facilities at Mantalai- Sudhmahadev- Patnitop under Himalayan Circuit worth Rs 97.82 crore, integrated Development of Tourist Facilities at Anantnag- Kishtwar- Pahalgam – Daksum – Ranjit Sagar Dam under Himalayan Circuit worth Rs 87.44 crore and integrated Development of Tourist Facilities at Gulmarg-Baramulla-Kupwara-Leh under Himalayan Circuit worth Rs 96.93 crore.

In a bid to encourage more footfall at domestic tourism destinations, the Ministry of Tourism has started a unique “Dekho Apna Desh” campaign asking travellers to take a pledge to visit at least 15 different tourism locations in India by the year 2022. The Ministry also said that it will reward tourists, who visit 15 destinations in a year, by funding their expenses. The ministry has planned to back this motivational campaign with some incentives including lucky draws and gifts which may include tickets and travel packages. However, Union Tourism Minister Prahlad Singh Patel has said that the move should not be construed as a monetary benefit, but as an incentive. “The tourism ministry will fund the travel expenses of tourists who visit 15 destinations in the country in a year and submit the photos on our website. Tourists, however, must travel outside their home states to be eligible for contention. We should honour these people as brand ambassadors of Indian Tourism,” he said. To take the pledge, an individual will have to sign up on https://pledge.mygov.in/my-country/. The language for the pledge can be selected between Hindi and English and once the individual recites the pledge, he or she will be given a certificate for the same through email or through mobile text. One can get its printout from the same webpage also.

The Ministry of Tourism (MOT) will be organising Bharat Parv from January 26-31, 2020. Now, an annual affair, the ‘Parv’ will showcase the cuisine and culture of different states of India. Rupinder Brar, Additional Director General (ADG), Tourism, said, “We are extremely excited about the upcoming Bharat Parv. The event gets a lot of footfall and attraction from people across the country. We are looking forward to an exuberant response this year, just like the previous ones and we are prepared to showcase the food, arts, culture and also the tableaus that will come from the Republic Day parade.”  

The Incredible India Tourist Facilitator Certification (IITFC), which was rolled out on January 1, 2020, already has 3200 enrolments, reveals Rupinder Brar, Additional Director General (ADG), Ministry of Tourism (MOT), Government of India. She said, “The programme started off really well and there has already been a growing interest of people in joining the programme. Currently, there are about 3200 people who have enrolled for the programme.”

India’s tourism sector is adopting a new digital and social media strategy to increase the flow of visitors from the East Asian markets, with a focus on China’s millennial, said, Rupinder Brar, ADG, MOT, post Incredible India roadshow in Singapore. She adds, “The feedback from Chinese millennials has helped understand their travelling needs. With such feedback, tour operators have been urged to plan tour products that offer more than the clichés.”

Prahlad Singh Patel, Minister of Tourism, Government of India, unveiled ‘Indian Culture’- an interactive web portal for digital preservation of cultural artifacts of India. Patel said that this portal will be a one-stop-shop for all the information along with pictures related to rare images of monuments, detailed accounts of Indian UNESCO World Heritage Sites, rare books, paintings, cuisines and research papers. The platform is live now on www.indianculture.gov.in and hosts data of cultural relevance from various repositories and institutions all over India. The portal was envisioned by Ministry of Culture in 2016 and IIT Bombay built the resources of the portal from scratch. Apart from the content hosted on the portal, one can also browse content available on the website of Ministry of Culture organisations.  

Foreign Tourist Arrivals (FTAs) in September 2019 were 7,50,514 as compared to 7,19,845 in September 2018, registering a growth of 4.3%, according to statistics revealed by Ministry of Tourism (MOT). The FTAs during the period January- September 2019 were 76,33,454 as compared to 74,63,664 in January- September 2018 registering a growth of 2.3%. The percentage share of Foreign Tourist Arrivals in India during September, 2019 among the top 15 source countries was highest from Bangladesh (27.86%) followed by United States (10.50%), UK (6.64%), Sri Lanka (4.18%), China (4.13%), Australia (3.45%), Malaysia (3.39%), Japan (2.65), Germany (2.34%), Canada (2.30%), Singapore (1.94%), France (1.84%), Nepal (1.81%), Korea (Rep.) (1.38%) and Afghanistan (1.29%).

During the month of August 2019, a total of 1,66,424 tourist arrived on e-Tourist Visa, as compared to 1,50,457 during the month of August, 2018, registering a growth of 10.6%, according to statistics released by Ministry of Tourism (MOT). During January- August 2019, a total of 17,00,717 tourist arrived on e-Tourist Visa as compared to 14,18,534 during January-August 2018, registering a growth of 19.9%.