Tag Archives: Rajasthan

Taj Hotels Resorts and Palaces has launched its latest property in Rajasthan — The Gateway Resort Pushkar Bypass Ajmer. The 81-room and suite resort hotel is built in the Rajasthani royal style for leisure and business travellers in the heart of the Aravalli Mountains to the north of the city. The room rates start from Rs. 4,000 and goes on to Rs. 30,000. “Ajmer and Pushkar are two secret jewels in the beautiful state of Rajasthan; they are cities with a rich history stretching back to the Rajputs, Mughals and Marathas and which blends Hindu and Sufi tradition. The 81 rooms and suites at the resort are inspired by this heritage and offer guests the best of Rajasthan whether here for leisure, business or to celebrate special occasions in a stunning destination.” said Nagendra Hada, General Manager, The Gateway Resort Pushkar Bypass Ajmer The hotel’s architecture and design is inspired by the culture and history of Rajasthan; its regal design in typical Rajasthani pink sandstone features private balconies with sit outs and jhoolas (swings) in every room. Inside, Bani Thani art—the local style that has its origins in nearby Kishangarh—provides a window into the area’s cultural past while live performances of Langa folk singers bring Rajasthan to life for guests. From the inviting cool waters of the swimming pool, sunk into the expansive courtyard, guests can drink in the stunning views to the mountains beyond or de-stress in the calming Spa with massage therapies. In-room yoga facilities mean that guests can keep on top of their fitness regime whether on business or leisure. The Gateway Resort Pushkar Bypass Ajmer is 15km from Ajmer railway station and 140km from Jaipur airport. …

Meenakshi Sharma, a 1988 batch officer of the IA&AS, has been appointed as Additional Director General, Ministry of Tourism for a period of five years. She will replace Usha Sharma, a 1985 batch IAS officer of Rajasthan cadre.

Rajasthan has launched a multi-year, multi-modal, multi-narrative and multi-crore global campaign to galvanise tourism in the state with a view to raise the annual tourist arrivals past the 50 million mark by 2020. Unveiling the campaign, Chief Minister Vasundhara Raje, said, “This campaign will herald Rajasthan Tourism 3.0. Rajasthan Tourism 1.0 of the 80s was about our landscape, the harsh terrain, and the adventures immortalized by Satyajit Ray on celluloid. The 90s saw version 2.0, with a forward looking vision which included our heritage properties. With Rajasthan Tourism 3.0 we aim to implement an integrated plan that revolves around experience, infrastructure, cleanliness, security and marketing.” The campaign will play an important role in the Government of Rajasthan’s vision of doubling the annual footfall of international tourists to from 1.5 million to 3.0 million by the year 2020. In the same period, the government also aims to increasing the domestic tourist traffic from the present 33 million to 50 million tourists annually. The evening saw the launch of a new logo and brand identity for the campaign. The campaign also includes a new website and an advertisement Print, TV and Outdoor spots which are aimed at attracting both the seasoned traveler and the youth to explore Rajasthan in a whole new way. Realizing that the tourism sector in Rajasthan has a huge potential to grow, this new campaign aims to increase the number of foreign and domestic tourists visiting the state. Shailendra Agrawal, Principal Secretary, Tourism, Art & Culture, Archeology & Museums, Government of Rajasthan said, “Global trends indicate that Asia Pacific’s share in global tourist traffic will rise from 22% to 30% in the next 10-15 years. Through our campaign, …