Tag Archives: Rashmi Verma

The Federation of Associations in Indian Travel and Hospitality (FAITH) recently organised a farewell dinner for Rashmi Verma, Former Secretary, Ministry of Tourism, at the ITC Maurya, New Delhi. Verma superannuated from her position on November 30, 2018. Thanking her for her contribution to the inbound industry, Subhash Goyal, Secretary General, FAITH, said, “Rashmi Verma has been a great support to the industry in her tenure and has been instrumental in taking many initiatives during her tenure that have proven to be a gamechanger for the industry. The number of Foreign Tourist Arrivals (FTAs) to India crossed the 10 million mark during her tenure. She was a great support for organising the first India Tourism Mart (ITM) in New Delhi recently. She was also a call away for all of us whenever there was an issue plaguing the industry. It has been a pleasure for the industry to work with her and we would like to thank her for being a constant support for all of us.” Also present on the occasion was Yogendra Tripathi, Secretary, Ministry of Tourism, who has succeeded Verma recently. All the presidents and senior members of the associations that are part of FAITH were also present at the event.

Yogendra Tripathi, the newly-appointed Secretary, Ministry of Tourism, Government of India, marked his presence at the special luncheon organised by Indian Association of Tour Operators (IATO) to bid farewell to Rashmi Verma, Former Secretary, Tourism on her superannuation from the post. Pronab Sarkar, President, IATO, thanked Verma for her support and welcomed Tripathi on behalf of the association. Addressing the members, Tripathi said that he is aware of the contributions of his predecessor for the industry and is hopeful to take the industry voice to the government in the same manner. “There are always unresolved issues, as well as new problems and agendas for the industry. I believe that the Tourism Secretary is nothing but an advocate for the tourism industry. Apart from what we do indirectly, what we do directly is primarily promotional, which is also supporting the industry one way or the other. It is our job to support the industry, and we will continue to do that,” he added.

The Ministry of Tourism, in association with the Department of Tourism, Government of Tripura and the north-eastern states is organising “7th International Tourism Mart” in Tripura from November 22-24, 2018. To be held at the Pragna Bhawan, the event will be inaugurated by Professor Kaptan Singh Solanki, Governor, Tripura, in the presence of KJ Alphons, Union Minister for Tourism; Biplab Kumar Deb, Chief Minister, Tripura; Rashmi Verma, Union Tourism Secretary and other dignitaries from central ministries and north-eastern states. The event aims at highlighting the tourism potential of the region in the domestic and international markets by bringing together the tourism business fraternity and entrepreneurs from the eight north-eastern states. The event has been planned and scheduled to facilitate interaction between buyers, sellers, media, government agencies and other stakeholders. The earlier editions of this mart have been held in Guwahati, Tawang, Shillong, Gangtok and Imphal. The ITM will see wide participation of International buyers and media delegates from countries around the world and from different regions of the country. They will be engaging in business-to-business meetings with sellers from the North Eastern Region. A total of 41 foreign delegates from 18 countries namely Australia, Canada, China, France, Indonesia, Japan, Kenya, Malaysia, Myanmar, Netherlands, New Zealand, Russia, South Africa, South Korea, Spain, Thailand, the UAE and the USA will be in Tripura for the mart. These include 23 tour operators and travel agents, 18 media representatives, journalists, travel writers and bloggers. The three-day event will also include presentations by state governments of the region on their tourism potential, panel discussion, cultural evenings, sightseeing visits to local attractions in and around Agartala and a press meet on November 23.

Union Tourism Secretary Rashmi Verma has rolled out the Incredible India Tourist Facilitator Certification (IITFC) Programme in Delhi. Participants will now be able to register for this programme through an online digital platform. IITFC will enable Indian citizens to develop and enhance the skills associated with tourism, and where one can incorporate knowledge about facilitating tourists across the country. Union Tourism Minister K J Alphons had earlier launched the IITFC on the occasion of World Tourism Day. The certification programme comprises basic and advanced self-paced courses designed in a manner that users can learn at their own time, space, path and pace. The course kicks off with a basic introductory module alongside the registration process. This will be followed by payment initiation on November 19, where any 10+2 pass-out candidate can enroll in the basic course comprising seven modules aimed at training the facilitators for knowledge, skills and attitude domains at a nominal charge of Rs 2000. Successful completion of this programme would enable the learner to become a Certified Tourist Facilitator of Ministry of Tourism, Government of India. A refresher course is also proposed for launch in due time for those already in the field seeking at an advanced level course to enhance their skill set. Speaking on the occasion, Verma said that the concept of ‘tourist guide’ has changed world over and the new-age tourist facilitators are ‘story tellers’. She added that this online programme will have lots of advantages like job creation for local people, harness the local experience and traditional knowledge.

The India pavilion at World Travel Market 2018 in London was packed with activities for the trade and consumers alike. Addressing a press conference, Rashmi Verma, Secretary-Tourism, Government of India, enlisted the achievements of the Ministry. Accompanying Verma were Pramod Kumar Singh, Tourism Minister, Bihar; Vellamandi N Natarajan, Tourism Minister, Tamil Nadu; Aashima Mehrotra, Director, Ministry of Tourism and Charanjeet Singh, Deputy High Commissioner of India to the UK. Verma highlighted, “Last year has been a very good year for India tourism with a growth of about 14 per cent in foreign tourist arrivals and about 19 per cent in terms of foreign receipts, much more than the global growth of 6.8 per cent. We also crossed the 10 million mark for the first time. This was possible because of our adoption of the multi-pronged strategy. We focus hugely on creating world-class infrastructure in and around our tourist sites.” She pointed out, “Incredible India 2.0 campaign is more thematic in nature. Looking at the needs and demands of major markets like the US and the UK, we have made some thematic films on niche products like adventure, yoga, Ayurveda, etc. This campaign focuses heavily on social media besides print and electronic media. We are hopeful that through this new Incredible India campaign we will be able to encourage people to revisit india, stay longer and experience the various products we have on offer.” The MOT also recently concluded two new events — India Tourism Mart (ITM) and Paryatan Parv —to create awareness about India both internationally and domestically. “More than 250 foreign buyers participated at the first-ever ITM. Buddhist Conclave was also held to showcase various Buddhist destinations in India.” The key initiative of introduction …

Vice President M Venkaiah Naidu inaugurated two Swadesh Darshan Scheme projects of the Ministry of Tourism – ‘Development of Kakinada – Hope Island – Coringa Wildlife Sanctuary – Passarlapudi – Aduru – S Yanam – Kotipally and, Development of Nellore- Pulikat Lake – Ubblamadugu Water Falls – Nelapattu -Kothakoduru- Mypadu – Ramateertham – Iskapalli’ in the presence of Union Minister of State (I/C) for Tourism K J Alphons, Andhra Pradesh Tourism Minister Bhuma Akhila Priya and Union Tourism Secretary Rashmi Verma in Tirupati. The projects are the first projects under the Swadesh Drashan Scheme to be inaugurated in the Southern region. Naidu also inaugurated the state-of-the-art Indian Culinary Institute (ICI) campus, Tirupati. Alphons said that the tourism ministry is one among the major contributors to employment generation in the country and this culinary institute will help in imparting skills to more youth, thereby further generating employment. The project Development of Kakinada – Hope Island – Coringa Wildlife Sanctuary – Passarlapudi – Aduru – S Yanam – Kotipally was sanctioned by the Ministry of Tourism in March 2015 for Rs 69.83 crore. The second project was sanctioned in December 2015 for Rs 59.70 Crores. Nellore has huge potential to be developed as a leading tourist destination in the region because of its proximity to Chennai, Bangalore and Tirupati and also due to its abundant natural resources.    

The Ministry of Tourism’s second edition of Paryatan Parv from September 16-27, 2018, will be inaugurated by Union Home Minister Rajnath Singh at Rajpath Lawns, revealed Rashmi Verma, Secretary, Ministry of Tourism, Government of India. She also said that the event will happen on the sidelines of the maiden India Tourism Mart to be held at The Ashok, New Delhi, which will be inaugurated by Piyush Goyal, Union Minister of Railways on September 17, 2018. Sharing details of the 12-day long Parytan Parv, Verma said, “This year’s event will be much bigger in scale than the one organised last year. With Paryatan Parv, we want to create awareness about the importance of tourism amongst the people of the country and how it’s a major sector for creation of jobs and contributor to the economy of the country. We want to explain to the people that tourism is not an elite activity but it is for people from every strata of the society. Themed on ‘Dekho Apna Desh’, Paryatan Parv is being held in collaboration with all the 32 states and Union Territories as well as many other ministries. The idea is to encourage people to visit the touristic sites around the country. The event will feature 18 pavilions, 54 food stalls and 76 handicraft stalls from across the country through which, people will be able to experience the culture, food and crafts from various states.”  

President Ram Nath Kovind inaugurated the International Buddhist Conclave (IBC), 2018 at Vigyan Bhawan, New Delhi  in the presence of KJ Alphons, Minister of State (I/C), Tourism; Rashmi Verma, Secretary, Tourism; Satyajit Rajan, Director General, Tourism; ministerial delegates from Bangladesh, Indonesia, Myanmar and Sri Lanka. Travel trade representatives from India and various other countries were also present for the conclave. Addressing the audience, Kovind said, “India is the land of Buddha and this initiative by Ministry of Tourism would attract visitors from around the world to come to India and experience the Buddhist destinations in the country.” The first day of the conclave also included presentations by the Ministry of Tourism and state governments on Buddhist tourism prospects in the country. An investor’s summit was also going on alongside the conclave to look for investment opportunities in the Buddhist tourism sector in the country. A B2B session was also conducted between foreign and Indian tour operators along with a panel discussion on ‘Role of Living Buddhist Heritage in the Contemporary Society’. The Conclave is being organised by the Ministry of Tourism in collaboration with the state governments of Maharashtra, Bihar and Uttar Pradesh from August 23-26, 2018 at New Delhi and Ajanta (Maharashtra).

Highlighting areas where the Ministry of Tourism will spend more on promotional activities, Rashmi Verma, Secretary, Tourism and Chairman, PATA India Chapter, spoke of the Ministry’s three-pronged strategy at PATA India’s first-ever Tourism PowerHouse held at The Park, New Delhi. “We have a three-pronged strategy for increasing inflow to the country. First, we have G2G interactions; 16 MOUs have been signed in this regard. The second is promoting through B2B interactions, where we have employed a number of methods. We have been participating in all major world tourism marts that give us an excellent opportunity. Apart from that, we have roadshows in which we lead a delegation of the industry and give a platform to them for further networking. This year, we’re taking things a step forward and organising India Travel Mart in September, which is likely to get 250 buyers from around the world. The third part of the strategy is more B2C interactions. How we reach out to consumers is the third aspect of our strategy,” she elaborated.

Pacific Asia Travel Association (PATA) India Chapter’s first-ever TourismPowerHouse will be held on August 5 and 6, 2018 at The Park, New Delhi. The initiative is aimed at igniting the minds of the leadership of the tourism industry and fully tap the immense potential of India, in line with global best practices. It will also help meet and exceed expectations of international travellers. The meeting will be led by Rashmi Verma, Secretary Tourism, Government of India and Chairperson, PATA India Chapter, along with Mario Hardy, CEO, PATA. The keynote address on ‘Tourism Trends and Opportunities’ will be delivered by John Koldowski, an international tourism research expert. Participants will get the opportunity to network, learn, and interact with knowledge leaders and industry stalwarts and also participate in engaging discussions on digital marketing, tourism disrupters and enablers, luxury travel trends and more.