Tourism Minister launches new Incredible India website for deeper engagement with travellers

K J Alphons, Union Minister of State (I/C) for Tourism has launched the new Incredible India website which showcases India as a holistic destination, revolving around major experiences, such as, spirituality, heritage, adventure, culture, yoga, wellness and more. The website follows the trends and technologies of international standards with an aim to project India as a “must-visit” destination, among its overseas travellers.
Launching the new dynamic and interactive website with latest platform and technology, the minister hoped that the website will evolve as one of the best in the world. He also said that the new website is more interactive and it will have all the required content and further, the content shall be updated in a timely manner. Alphons thanked the stakeholders like Tech Mahindra, Google, Adobe and NIC team who were involved in the development of the website.
Speaking at the event, Secretary Tourism, Rashmi Verma said that new website will suggest a visitor the options and there is no need of any queries. She also added that the website will provide information all over the world even about exotic destinations of the country. The Secretary also conveyed that the website has already started getting visits from US, Russia and China.
The website has many useful features to make it more interactive and to provide a deeper engagement to the travelers visiting the website. With the help of Adobe solution suite, the Ministry of Tourism will now be able to engage effectively with visitors across Web & Social channels and measure engagement.