Tag Archives: roadshow

Nasir Shah Chairman – IATO Jammu & Kashmir Chapter, has shared that they J&K Tourism has plans to conduct a roadshow in Thailand in March-April if international flights start by that time. “We have seen from our partners in other countries that they are ready and as soon as flights start, they will start coming back to Kashmir. We have a roadshow in Thailand planned in March-April, but it now depends on restarting of international flights,” he said.

In a bid to promote Kerala in the China Market, Kerala Tourism with a high-profile delegation, along with the travel trade partners from the state, participated in China International Travel Mart (CITM) 2019 at Kunming and also organised two roadshows in Shanghai and Beijing. Kadakamapally Surendran, Minister, Tourism, Kerala, said, “We are trying to ensure brand visibility in East Asian markets using innovative strategies.  China is an important emerging market for Kerala Tourism. In just two decades, it has become the world’s largest outbound travel market, with some 145 million Chinese travellers visiting abroad in 2017.” Apart from Japan, Kerala Tourism is also focusing on Singapore and Japan, and participated in ITB Asia 2019 in Singapore and Tourism Expo Japan, held in Osaka, Japan.  

Taiwan considers India as one of its focus markets, and from January to November 2018, it recorded 10.8 per cent growth in Indian arrivals to Taiwan, against 4.2 per cent growth in the previous year. Speaking at its recent roadshow in New Delhi, Trust HJ Lin, Director, Taiwan Tourism Bureau, said, “We feel great that we have double-digit growth from India and for the 2019-2020, we have a new strategy which is called ‘2 20:20’. In this campaign, the ‘2’ means that we focus on the top 2 per cent of higher income travellers who have the purchasing power to travel overseas. Then the first ‘20’ represents our aim to cooperate with top 20 tour operators in India, while the second ‘20’ in the campaign means that we want to reach 20 per cent growth by the year 2020.”

Jumeirah Hotels and Resorts recently conducted roadshows in Bengaluru, Mumbai and Delhi to strengthen the brand’s ties with the Indian travel-trade fraternity. The roadshow was held to further strengthen their relations with the trade and also to introduce the newly-opened properties by the brand – Zabeel House by Jumeirah. Around 18 Jumeirah properties participated in the roadshow, which was attended by over 140 agents in each city. The India market has witnessed a considerable rise in outbound luxury travel in recent years. The group is focusing on expanding and consolidating their ties with the luxury travel segment to reach out to a larger audience and gain a higher market share. The road show serves as a platform to increase brand awareness and gain new consumers. The event was a huge success as the guests were entertained with an hour of stand-up comedy by popular comedian Atul Khatri.

CzechTourism has witnessed a significant rise in Indian arrivals over the years having seen a growth of 128 per cent from 2015-2017. In 2017, Czech Republic welcomed 85,680 Indians, a growth of 27 per cent in Indian arrivals over 2016, according to the Czech Republic Authority. The Czech Tourist Authority – CzechTourism – along with the Embassy of the Czech Republic, successfully conducted three-city roadshow in New Delhi, Ahmedabad and Mumbai on October 8, 9 and 11, respectively, to promote the Czech Republic’s unique attractions. On the occasion, HE Milan Hovorka, Ambassador of the Czech Republic to India, stated, “With the Indian economy growing at a pace no one has seen before, the number of people visiting other countries is skyrocketing. And, it’s no surprise that the Czech Republic is very high on the list of countries to visit. We’re happy to see this kind of growth and we believe that with events like this roadshow, we’ll be able to connect the right people to ensure that every holiday in the Czech Republic will be as smooth and well-organised as possible.” Veronika Janečková, Head of International Markets Management, Czech Tourist Authority – CzechTourism added, “We see India as a promising market; Czech Republic has a lot to offer to the Indian travellers in terms of unexplored destinations and unique experiences. The country hosts a diverse array of natural landscapes that appeal to visitors of every kind – be it architectural lovers or adventure seekers. Through this roadshow, we are able to reach out to new markets and further strengthen our relationship with Indian travel trade partners.”

The Israel Ministry of Tourism (IMOT) has announced a four-city roadshow in July and August in India in alignment with its plan to increase Indian arrivals to the country. The Ministry will begin with its maiden roadshow in Nashik on July 19, followed by Ahmedabad on August 27, Kolkata on August 29 and concluding in New Delhi on August 30. The events will start off with a destination presentation leading to an interactive workshop followed by a press conference with the IMOT team. The Israeli delegation will be led by Hassan Madah, Director, Israel Ministry of Tourism, India & Philippines along with Judah Samuel, Director – Marketing, Israel Ministry of Tourism, India and will include representative partners from the tourism industry of Israel. Hassan Madah said, “Israel is an emerging destination for the Indian traveller and tourist arrivals have been growing progressively over the last couple of years. 2017 was a record breaking year for us with close to 60,000 Indian tourists visiting Israel, and we are constantly striving to increase destination awareness among consumers, Indian travel trade and MICE agents. Besides the source markets, we are looking to focus on cities like Nashik that has immense potential and recently conducted maiden roadshows in Guwahati and Lucknow as well. The plan is to organize 11 roadshows in different cities of India by end of 2018 and successfully introduce and reinforce the varied tourism offerings of Israel.”

Switzerland Tourism, in an effort to catalyse tourism development across India, has introduced several new attractions, experiences and activities for both popular and lesser known destinations in Switzerland. The recently conducted annual roadshow in India across cities of Mumbai, Hyderabad, Ahmedabad, Chennai and Delhi witnessed over 900 participants from the travel and tourism trade industry. A special B2B session was held in each city allowing the Indian travel agents to meet and discusses business prospects with the Swiss delegations. Claudio Zemp, Director – India, Switzerland Tourism, said, “This year has been a remarkable year for Switzerland Tourism with Ranveer Singh coming on board and promoting the destination with his charm, unmatched energy and fun personality which thoroughly matches the image Switzerland Tourism wanted to portray. In terms of growth from India, we had a fantastic year with a year to date growth of 25.1 per cent more overnights. We are thankful to our partners for their continued support and we hope that we welcome more tourists for the upcoming season.” Ritu Sharma, Deputy Director, Switzerland Tourism, India, says, “In the past few years, Switzerland tourism has upped the ante to attract more tourists from India. Apart from the key metros, we are also penetrating into Tier I & II cities by conducting training sessions in these markets to ensure that the travel trade is well equipped to answer queries relating to our offerings.” ­­­­­­

Germany received 329,860 Indian visitor overnights during January-May, 2017, reflecting a 12.8 per cent growth over the same period in 2016, informed Romit Theophilus, Director, Sales and Marketing, German National Tourist Office (India), at the Discover Germany roadshow held in Delhi recently. “We have had a phenomenal year. We grew by 8.6 per cent year on year and recorded over 413,000 overnights last year. By the end of this year, we hope to close nearly 800,000 overnights from India to Germany. We are on track to achieve our goal of a million Indian visitors to Germany by 2020 and hopefully receive 2 million Indian arrivals by 2030,” said Theophilus. He further informed that until now, Germany had especially been very popular for MICE and business travel from India, but lately, the destination has picked up for leisure travel as well. “It is now a 50-50 split between MICE, business and leisure travellers from India, and we are hopeful that Germany will be seen as a choice destination for all segments,” he adds. The next leg of the roadshow, organised by Destination Germany, will be held in Ahmedabad on September 6 and then in Mumbai on September 8.

Dubai Tourism conducted a cruise tourism roadshow in New Delhi on July 21, 2016. The 6-city roadshow aims at fostering a close working relationship with key members of the Indian travel fraternity. Speaking at the roadshow, Jamal Humaid Al Falasi, Director, Cruise Tourism, said, “This is our second roadshow in India. Last year we did the roadshow in three cities, but since we see a huge demand from India, this year we are doing it in six cities. This would allow us to have more passengers opting for cruises from Dubai. The number of cruise tourists to Dubai has increased substantially over the years. From 6904 tourists in 2001, we recorded 463,055 cruise tourists in 2015 and are aiming to 1 million by 2020. India’s ranking as a cruise source market for Dubai was 21 in 2013 and it came to 14 in 2015.” The participating cruise companies included MSC Cruises; Costa Cruises and Royal Caribbean Cruises represented by Tirun Travel Marketing in India. Carl Vaz, Director, Dubai Tourism–India, said, “This time we are travelling to six cities for the Dubai Cruise Tourism Roadshow—Hyderabad, Bengaluru, Delhi, Kolkata, Ahmedabad and Mumbai. We’ve been very fortunate in 2015 to have 1.6 million Indian overnight  visitors in Dubai, these include hotel and hotel apartments guests as well.”

Buoyed by the success of its roadshow this February, The Department of Tourism (DOT), Philippines is back with yet another four-city roadshow for the travel trade in India during August 2016. The roadshow will commence from Taj Bengal, Kolkata on August 8, The Raintree Hotel Anna Salai, Chennai on August 9, Vivanta By Taj, Bengaluru on August 10 and conclude at The St. Regis Mumbai on August 11. The objective of such B2B sessions is to interact and establish commercial ties with Indian trade in these cities. Representatives from DOT Philippines along with a 20-member delegation will interact with over 400 key travel agents and tour operators, MICE and up-market leisure operators. SanJeet, Tourism Attaché, Philippines Tourism said, “The year 2016 is witnessing a strong start for Philippines Tourism, especially from the India market. We believe in putting our best efforts to make every roadshow more promising than the last one. The Indian travellers’ palate has become experimental and therefore, through our numerous trade initiatives, we envisage the influencers of the Indian travel market to sell the destination more effectively to the end consumers.” The program for the roadshow will include presentations by officials of DOT Philippines, DMCs and hotels from the Philippines in addition to Q&A, detailed networking sessions and a special lucky draw for the participants.