Kerala Tourism focusses on China Market, conducts roadshows in Beijing & Shanghai

In a bid to promote Kerala in the China Market, Kerala Tourism with a high-profile delegation, along with the travel trade partners from the state, participated in China International Travel Mart (CITM) 2019 at Kunming and also organised two roadshows in Shanghai and Beijing. Kadakamapally Surendran, Minister, Tourism, Kerala, said, “We are trying to ensure brand visibility in East Asian markets using innovative strategies.  China is an important emerging market for Kerala Tourism. In just two decades, it has become the world’s largest outbound travel market, with some 145 million Chinese travellers visiting abroad in 2017.” Apart from Japan, Kerala Tourism is also focusing on Singapore and Japan, and participated in ITB Asia 2019 in Singapore and Tourism Expo Japan, held in Osaka, Japan.  

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