Tag Archives: rupinder brar

Rupinder Brar, ADG, Tourism, has said that MOT is ready with a campaign that would focus on India being a safe destination and is ready to welcome travellers, and it will be launched very soon. “The content is ready, and the messaging will be both direct and indirect. One promotion will focus on India being vaccinated and the other will feature our hotels, hotel staff, cab drivers, airports, roads, shopping malls, etc. communicating that the country is safe to travel. Discussions with channels is done and we will be doing a soft launch on digital mediums initially.

As the news of international borders and reinstating of e-visa has been announced, Ministry of Tourism, Government of India has appointed tourism officers in 20 Indian missions abroad in a bid to boost overseas marketing and promotions. These officers were already posted in embassies in the countries where promotions will take place, revealed Rupinder Brar, ADG, Tourism.

In a recent webinar, Rupinder Brar, Additional Director General, Ministry of Tourism, expressed her concern on the lack of trained medical staff in tourism industry. “There is no dearth of medical personnel in India, then why are we not able to address the medical issues. That is something we need to work on immediately. More targeted and focused training by the ministry is required of the tour guides associated with the recognized tour companies” said Brar

Prahlad Singh Patel, Minister of State (I/C) for Tourism and Culture, Government of India, recently chaired a review meeting on eSamikSha platform with Ministry of Tourism officials. Also present were Arvind Singh, Secretary – Tourism and Rupinder Brar, Additional Director General – Tourism. eSamikSha is a digital governance platform for easy, instant and secure exchange of information. The portal has a flexi dashboard which provides officials the facility of customisation based on priority or requirements. It has a single-window communication channel linked with three layered robust tracking through Dashboard, Notification, email/SMS alerts.

Thanking the Prime Minister, Finance Minister and Tourism Minister for announcement of relief measures for the tourism sector and taking up issues concerning the industry, Rupinder Brar, ADG, Tourism, said, “We welcome the financial help for tourist guides and tour operators. It is also good that the recognised entities are being supported. The support that has come in terms of visa being announced free for the first 500,000 e-Tourist visas that will be applied for, will be a gamechanger. It sends a positive signal to the whole word that India is getting ready to open, the vaccination drive has picked up, number of cases are going down. Through this, we also want to send a message to the industry that please get recognised, so that you can be benefitted by any of the schemes of the government.”

Rupinder Brar, ADG, Tourism, has said that after the reopening of monuments, they will be promoting domestic tourism. “Just like last year, considering that domestic tourism will open first, the Dekho Apna Desh webinars, which have been temporarily put on hold, will also be restarted. As we get better inputs from local administrations as well as the central health ministry, we will be taking up more campaigns in the domestic markets.”

Rupinder Brar, ADG, Ministry of Tourism has said that there is great concern at all relevant levels of MOT regarding SEIS, and they understand that it will be of great support to the industry. “Secretary, Tourism is himself leading all the discussions with the concerned officials, and we hope to get a positive news very soon on that,” she added.

Talking about the GST refund for international travellers, Rupinder Brar, ADG, Tourism, revealed that as part of the statute, it has already been brought under the GST statute. “We have to wait for international travel to resume for putting the pilot in place. India also has GST refund for inbound travellers as a statutory provision, just like getting a VAT refund in some countries. Just before COVID happened, there was progress made in terms of enabling it, but because we had to shut our borders to inbound tourists, running a pilot wouldn’t have made sense. People need to travel in the country and shop,” she added.

ADTOI, with support from MOT, is all set to kick-off its 10th Annual Convention today with support from Ministry of Tourism at Kevadia, Gujarat. The inauguration ceremony will start at 5pm today, and will be graced by the presence of Prahlad Singh Patel, Minister of State, Tourism & Culture. The business sessions will begin tomorrow, which will see Arvind Singh, Secretary, Tourism addressing a session on ‘Role of Aviation in Promotion of Tourism’. Rupinder Brar, ADG, Tourism will moderate a session on ‘Technology is Future-Travel Real from Virtual’.

Just like international marketing campaigns, domestic marketing campaigns of MOT will be specific to every region across the country. Rupinder Brar, ADG, MOT, says, “What is of interest to a 20-year-old or someone older can be different, hence, even for travelling within India, the basic principles of marketing and promotion will be followed by us.”