Tag Archives: rupinder brar

Rupinder Brar, Additional Director General, Ministry of Tourism, has said that the tourism minister will be starting series of next round of discussions to further discuss the preparedness to deal with COVID-199 from 10th August. There will be layers of discussions with a common goal for the ministry and the stakeholders to work together, she said.

Rupinder Brar, Additional Director General, Ministry of Tourism, has said that there is a great opportunity to boost domestic tourism or regional tourism by creating synergy between neighbouring states, since most of the people today feel safer while opting for self-drive holidays instead of travelling by air or train. She also said that safety and hygiene will be priorities for tourists because they will travel to destinations only if they are assured that the place they are visiting, eating at and staying in is safe.

Rupinder Brar, ADG, Tourism, has said that MOTs marketing and promotional campaigns have to be re-aligned according to the markets that could come out of the impact of COVID-19 earlier and have the disposable incomes to travel again. While speaking at the first TravTalk Digital Conclave, she said. “We would need to re-align our promotions and marketing campaigns in the light of the situation worldwide and we are still in the middle of this crisis. Quarter 2 would require us to now sit down on the drawing board and really work and re-align some of our marketing plans. Even regarding the Global Media Plan that we worked out in November-December this year, we need to be expanding our footprint. We have started our campaigns in Latam and we have identified some countries from Africa where the campaign will be followed. We need to work on the metrics of the impact of COVID in different countries to identify markets, and also see in those countries what kind of disposable income and what is the age bracket will be open to travel. Accordingly we need to picture the marketing plans for those countries.”

Rupinder Brar, Additional Director General, Ministry of Tourism, Government of India, has revealed that they have put forth the industry representation and requests in front of the Finance Minister, so that they can work towards reducing the impact of the COVID-19 outbreak on businesses. “The industry stakeholders need working capital and they are looking at interventions either from the banking sector in easing out of norms, or they will be looking at support through reduction of taxes. These are the things that would leave money in the hands of the industry as of now. We would be carrying out or taking with us the representation of the industry and the thrust would be that the industry needs to survive so that job losses do not happen. I would refer to the honourable PM’s speech to the nation, where he has himself mentioned that we should make sure that we don’t stop wages of anyone. Hence, all the efforts of the Ministry of Finance would be to ensure that no such job losses happen in the tourism and hospitality sectors.”

The Ministry of Tourism (MOT) will be organising Bharat Parv from January 26-31, 2020. Now, an annual affair, the ‘Parv’ will showcase the cuisine and culture of different states of India. Rupinder Brar, Additional Director General (ADG), Tourism, said, “We are extremely excited about the upcoming Bharat Parv. The event gets a lot of footfall and attraction from people across the country. We are looking forward to an exuberant response this year, just like the previous ones and we are prepared to showcase the food, arts, culture and also the tableaus that will come from the Republic Day parade.”  

The Incredible India Tourist Facilitator Certification (IITFC), which was rolled out on January 1, 2020, already has 3200 enrolments, reveals Rupinder Brar, Additional Director General (ADG), Ministry of Tourism (MOT), Government of India. She said, “The programme started off really well and there has already been a growing interest of people in joining the programme. Currently, there are about 3200 people who have enrolled for the programme.”

The theme of the Indian delegation at FITUR will be ‘Finding the Incredible You’, revealed Rupinder Brar, Additional Director General, Tourism. The delegation will be led by Yogendra Tripathi, Secretary, Tourism. To be held from January 22-26, 2020, FITUR is an important market for India. Speaking about the same, Brar said, “Spain is an important market and is itself one of the top countries visited by Indians. So, these are occasions also for us to learn best practices of other counties that come into these events. We look forward to that. As far as showcasing India is concerned, the theme remains ‘Finding the Incredible You’. The idea behind the campaign is that there is so much within us that is not exposed and India is a place that allows you to visit the places and also discover yourself. I am sure that there is so much of spirituality and mysticism attached to India, along with the modernity that is a part of our lives now, we have a unique quality as a country. We are lapping up all the modern technologies, being a cutting edge nation and yet we are carrying along with it all our traditions that are coming to us from thousands of years. That is the USP of our country, and we are looking forward to showcasing that in FITUR also. The Indian delegation is being led by Secretary, Tourism, and he shall be accompanied by the officers of the departments, and the officers that are in Europe will also be part of the delegation.”

Kutni Island Resort near Khajuraho, Madhya Pradesh, has been inaugurated by Prahlad Singh Patel, Minister of State (I/C), Tourism, on January 18, 2020, reveals Rupinder Brar, Additional Director General (ADG), Tourism. Sharing details of the project, she said, “One of the most exciting projects that have been launched recently is the Kutni Island Resort, which is around 12 km from Khajuraho, using the fully-funded Swadesh darshan scheme of MOT. This project has been completed in 2.5 years and it’s on a reservoir made on the river that passes through Khajuraho. There are 10 double rooms. It’s a beautiful facility that has been created, and only takes about 25 odd minutes to get there. We want to encourage everybody to go there.”