Tag Archives: Secretary

The Ministry of Civil Aviation (MoCA) has given a nod to 90 proposals for 325 routes during the second round of bidding in the UDAN regional connectivity scheme. While SpiceJet and Air India subsidiary-Alliance Air have been a part of the scheme from the first round itself, IndiGo and Jet Airways participated in the second round only. R N Choubey, Secretary, Civil Aviation, said, “In all, we got 141 proposals for 502 routes (for both planes and choppers). Out of 325, 129 routes are in a newly created category of ‘priority areas’ that include Jammu and Kashmir, Himachal, Uttarakhand, North East, Andaman and Nicobar Islands and Lakshadweep Islands.” IndiGo has got 20 routes Kannur-Bangalore; Kannur-Trivandrum; Cochin-Hubli-Goa; Bangalore-Allahabad-Pune; Nagpur-Bhubaneswar-Allahabad; Mumbai-Allahabad; Hindon-Allahabad-Dehradun; Hindon-Gorakhpur-Allahabad and Hindon-Jaisalamer-Udaipur. SpiceJet was awarded 20 new sectors. “Out of these 20, 15 will cater to unserved markets of Kannur (Kerala), Darbhanga (Bihar), Ozar (Nashik), Pakyong (Sikkim), Kishangarh (Rajasthan).” Alliance Air has got 18 routes like Nashik-Ahmedabad-Kandla; Hyderabad-Kohlapur; Hubli-Hyderabad; Bikaner-Jaipur and Jammu-Bhatinda. Jet has got four proposals.  

‘Bharat Parv’, an event conducted by the Ministry of Tourism has been promoting the rich cultural diversity of India whilst ensuring wider participation of the general public. The event kicked off on January 26 at Red Fort, Delhi as part of the Republic Day 2018 celebrations. Rashmi Verma, Secretary, Ministry of Tourism inaugurated the event. The highlights of the event include display of Republic Day parade tableaux, performances by the Armed Forces Bands, a multi-cuisine food court, craft mela, cultural performances from different regions of the country and photo exhibition by the Directorate of Advertising and Visual Publicity (DAVP). The cultural performances include choreographed tribal dances and music as well as performances by cultural troupes from different states. The food court has stalls set up by the states/UTs, National Association of Street Vendors of India (NASVI) showcasing street food from different regions as well as by the Institutes of Hotel Managements and ITDC. The Crafts Mela with 50 stalls showcases the diverse handicrafts of the country, arranged by the State Governments and Ministry of Textiles through the office of the Development Commissioner of Handicrafts.

Following Phase-II of its promotional campaign, Department of Tourism, Kerala has planned to target Europe with a budget of Rs 7.5 crore. Kerala Tourism has planned to showcase diversified products across the European terrain to entice travellers and has been promoting the state as a preferred tourist destination across the globe. Highlighting the significance of the campaign, Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms, Government of Kerala said, “Considering Europe’s top position in the list of high-potential markets for overall tourism growth, Kerala Tourism has activated a rigorous promotional campaign involving diverse products that have the capability to attract travellers from the European countries to Kerala.” Highlighting the growth of state tourism, Rani George, IAS, Secretary, Tourism & Culture, Government of Kerala stated, “Through this promotional and marketing campaign, Kerala Tourism aims to double the foreign tourist arrivals and increase domestic tourist arrivals by 50 per cent, by 2021.” Under the promotional campaign in Europe 2017-18, Kerala Tourism has planned to utilise all forms of promotional tools under various categories, including television campaigns (Rs 3.5 crore), Out of Home (OOH) campaign (Rs 2.5 crore), Consumer Travel Mart (Rs 1 crore) and Kerala Blog Express (Rs 50 Lakhs).  

Skål International Delhi-125 hosted its first networking gathering at The Oberoi, New Delhi where over 100 members attended the event. The association is set to host Skål Ball on February 17 in New Delhi, informed Ranjit Vig, Secretary, Skål International Delhi-125. “The large attendance at the event is a reflection of the interest and desire of the members to be a part of this fraternity. We have a long way to go and are looking forward to be awarded as the best club of the year,” he said. Vig also pointed out that the drive to increase membership is a key agenda for 2018. The association is also planning to introduce a wellness programme for its members soon.

KJ Alphons, Minister of State (Independent Charge) for Tourism, launched the Incredible India digital calendar in Delhi and also released the Incredible India wall and desk calendars for the year. Alphons said, “We want to keep up with technology and thought to do something very innovative. The digital calendar will be a very dynamic one where you will get updated pictures everyday. Therefore, for the first time in the wall calendar, we are showing India at night. Each picture of the key tourist site, displayed in the calendar has been taken at night. Unique feature of the calendar is that when you hang it in your room, then the monument or the site glows. You get to get a feel of the monument under moonlight. The timing of the picture has also been given in the calendar. Photographs have been enhanced using radium ink. Also, most of the tourists see these destinations during the day, we wanted to showcase how they look at night.” Elaborating on the key features of the digital calendar, Rashmi Verma (IAS), Secretary, Ministry of Tourism, Government of India, said, “It is for the first time we have a digital calendar, and it can be downloaded on your Android and Apple mobile phones. It can be used as a planner and everyday, as per the festival and the occasion the picture in the digital calendar will change. Sometimes, for one day you may get more than one picture, in case there are two three festivals in one day. The Incredible India digital calendar application enables users to know about the events and festivals happening in India on the go. The digital calendar can also be used …

Rashmi Verma, Secretary, Ministry of Tourism, Government of India, will lead PATA India Chapter as its Chairperson for the term 2017-19. This was announced during the 47th Annual General Meeting of PATA India Chapter held at The Claridges, New Delhi on December 19. While SanJeet, Director, DDP Publications, was re-elected as the association’s Vice Chairman; J.S. Taneja, MD, Travel Spirit International, will continue to hold the post of Hon. Secretary, and the post of Hon. Treasurer has been re-assigned to Vikram Madhok, MD, Abercrombie & Kent. The association also elected its Executive Committee for the term 2017-19. Under the Active Government Category, Rashmi Verma and Suman Billa, Joint Secretary, Ministry of Tourism, Government of India will hold the post, while Ravneet Kaur, CMD, ITDC and Sanjiv Garg, Additional Member T&C, Ministry of Railways will be EC members under the Associate Government Category. Pankaj Srivastava, Director-Commercial, Air India, has been elected EC member under the International Carrier category. Under the Domestic Carrier category, Ragini Chopra, VP, Jet Airways and M.P. Mall, CMD, IRCTC have been elected. The four posts for Travel Agents/Tour Operators category have been given to Vikram Madhok, J.S. Taneja, Snirmol Ghosh, Director, Indo Asia Tours and Anoop Kanuga, Director, Bathija Travels. Under the Hotels/ Associate Hotels category, the three members are: Renu Basu, VP, Indian Hotels; Arjun Sharma, MD, Select Holiday Resorts; and Rohit Arora, GM, Apeejay Surendra Park Hotel. SanJeet will be an EC member under the Sustaining Member category.

The India Tourism Development Corporation (ITDC) has signed a transfer agreement with Rajasthan government on December 9 to transfer Hotel Jaipur Ashok to the state government. As per the agreement, Hotel Jaipur Ashok located at Collectorate Circle would now be operated and managed by the Rajasthan State Hotel Corporation Ltd, with new identity ‘Hotel Jaipur’. The agreement was signed by Piyush Tiwari, Director – Commercial & Marketing, ITDC and Nihal Chand Goel, Additional Chief Secretary – Tourism, State government in the presence of Rashmi Verma, Secretary, Minister of Tourism, Govt of India; Ravneet Kaur, Chairperson and Managing Director (CMD), ITDC; Suman Billa, Joint Secretary, Ministry of Tourism, Govt of India and other dignitaries. ITDC executed transfer documents for transferring the hotel to the Rajasthan government at a negotiated price of Rs 14 crore. Earlier on September 5, a tripartite memorandum of understanding (MoU) was executed among ITDC, Ministry of Tourism and Government of Rajasthan for transfer of Hotel Jaipur Ashok to the state government at a negotiated value of Rs 14 crore without any liabilities and encumbrances.  

A one-of-its kind skywalk is all set to be developed in the eastern state of Sikkim. C Zangpo, Secretary, Tourism & Civil Aviation Department, said that they are working on a big project in Bhaleydhunga. “A skywalk in Bhaleydhunga is being constructed by a world-renowned company. We hope to complete the project by 2019. In fact, we have already completed around 40 per cent of work. Apart from this, we are focusing on adventure as we have tremendous trekking trails, which appeal to foreigners too,” he shared. The skywalk is said to be a major tourist attraction in the state for both domestic and foreign tourists visiting Sikkim.

  Speaking at the 6th Update & Outlook Meeting organised by PATA India and Ministry of Tourism in New Delhi, Rashmi Verma, Secretary, Ministry of Tourism, Government of India announced the merger of the HRIDYA and PRASAD Scheme with effect from the start of 2018. She said, “The Ministry of Tourism has been in talks with the Urban Development Ministry and they have been given an in-principle approval to merge the Heritage City Development and Augmentation Yojana (HRIDAY) with the Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) Scheme. The merger will help augment a greater synergy between the rural and urban spiritual sites like temple, church, mosque, etc thereby, providing a holistic development of these sites and an increase in the funding for the scheme.” Verma highlighted the great acceleration that tourism sector has witnessed in India. The platform was also used to reveal various initiatives by the Ministry of Tourism to propel and sustain the growth hence achieved. She also highlighted the shift in strategy of the ministry with regards to marketing campaigns from print and electronic mediums onto social platforms.

Post WTM London, Ministry of Tourism is all set to participate in FITUR, which will be held in Madrid from January 17-21, 2018. Rashmi Verma, Secretary, Tourism, revealed that India will be the partner country for FITUR, and is preparing for the same. “We will be participating in a very big way and the campaign has also been planned for the event in and around FITUR exhibition. We have many plans for it. Since the clientele in Spain is different, we will look at the countries which are participating at FITUR and offer our niche products as per their specific markets,” she informed.