Tag Archives: STB

GB Srithar, Regional Director, India, Middle East & South Asia, Singapore Tourism Board, has revealed that they are expecting 40+ Singapore tourism stakeholders (comprising attractions, DMCs and hotels) to network and re-engage with the travel trade in India at the Singapore Virtual Tradeshow. The virtual event is scheduled on January, 12th, 15th, 19th and 21st for South, North, West and East India respectively. “Themed “Charting Our Pathways to Tourism Recovery”, we will present latest developments in Singapore and share information on some of the product enhancements by the stakeholders with safe management measures in place,” he said.

Singapore Tourism Board (STB) has announced a new initiative to reimagine travel for Singapore and the rest of the world, by sparking conversations, stories and ideas to collectively shape the future of travel. Called SingapoReimagine, it will kick off with a series of forums around the world to start discussions on how to reshape global travel. Global partners will be invited to share knowledge and exchange ideas, with the first one to be held in Singapore next year before being hosted in other parts of the world.

Singapore has recently announced massive financial support for specific sectors that have been badly hit by the COVID-19 outbreak, including the aviation, tourism, land transport and arts and culture industries under its Resilience Budget. This was revealed by GB Srithar, Regional Director (India, Middle East and South Asia), Singapore Tourism Board, during the first-ever TravTalk Digital Conclave. Singapore’s Deputy Prime Minister Heng Swee Keat announced more than SG$ 48 billion (approx. US$ 33.7 billion) in different areas related to tourism. The aviation sector alone will get SG$ 350 million of additional support. Sridhar was part of the second session that focussed on present circumstances and possible future for tourism. About SG$ 90 million has been set aside to help the tourism industry rebound. A separate SG$ 55 million support package has been allocated to sustain and revive the arts and culture sector. The fund will also include Point-to-Point Support Package for taxi and private hire car drivers, who will receive the Special Relief Fund payments of SG$ 300 per vehicle per month until the end of September 2020. The government will also offer one-year road tax rebate and six-month waiver of parking charges at government-managed parking facilities for private bus owners.  

The Singapore Tourism Board (STB) together with 3 travel partners (Resorts World Sentosa, Dream Cruises and Royal Caribbean International / TIRUN Travel Marketing) took part in a trade engagement event organised by Sheeraz Tours in Lucknow on February, 26. The session was held in Hotel Hilton Garden and was well attended by more than 100 tour operators and agencies from in and around the city. Leveraging on Sheeraz Tours’ strength as a leading player in Uttar Pradesh on both b2c and b2b fronts, the event enabled STB and its partners an effective platform to reach out to and build connections with the local travel trade partners and providing them with an update on their respective product offerings. This was all about the new product updates and also about the speculation for coronavirus which is going in the mind of tourists travelling abroad, Raymond Lim, Area Director, Singapore Tourism Board, India has gave the presentation along with Dhirti Kapoor. Ms Diksha Batra, Vice President- Sales, Dream Cruises, Pradeep Israni-Senior Manager, Resort World Sentosa and Midhat Hussain, Head North India, Royal Caribbean Cruise were also part of the event. Apart from giving the product information for 2020, they also guided the travel agents on how clear the myth of COVID-19 from the client’s mind and what safety measures are being taken to fight the virus. S.M.A.Sheeraz, MD, Sheeraz Tours said that the session like this was required to boost the enthusiasm among the II-tier and III-tier city travel agents of Uttar Pradesh and he is working to give the best exposures for the outbound tourism in the state. Hina Sheeraz, Director-Sales, Sheeraz Tours was also present at the event as she coordinated …

The Singapore Tourism Board (STB) partnered with Zomato for Zomaland Season 2, a multicity food and entertainment carnival across ten cities in two formats – Zomaland in Pune, Delhi, Bangalore, Hyderabad and Mumbai; and Zomaland Picnics in Jaipur, Chandigarh, Kolkata, Chennai and Ahmedabad. This association is an integral part of STB’s efforts to engage with foodies in India through the showcasing of Singapore food and experiences through a designated “Singapore Experience Zone” at Zomaland. Over three days (13th to 15th December), attendees to Zomaland Delhi enjoyed food from the world’s first Michelin Star hawker, Liao Fan Hawker Chan’s famous Soya Sauce Chicken Rice at the “Singapore Experience Zone”. In addition to this, they will also got to savour signature dishes like Kaya toast, Char Kway Teow (Stir-fried Rice Noodles), Chicken Satay and Ice Milo by Nasi and Mee, a popular restaurant chain in India serving Singaporean dishes. Speaking about this association with Zomato, Lim Si Ting, Area Director, India & South Asia (Mumbai), Singapore Tourism Board said, “We are happy to partner with Zomato for the first time, and believe Zomaland brings us closer to the Indian audiences through a common love and passion for food. By highlighting authentic Singaporean cuisine and the varied dining options, we hope to entice more Foodies in India to visit Singapore for even more culinary delights. We are also excited to have Hawker Chan from Liao Fan Chicken Rice – the world’s first Michelin-star Hawker from Singapore, to share both his Soya Sauce Chicken Rice dish and stories about his passion as a chef with the Indian audience. We look forward to sharing more of such immersive experiences at Zomaland Delhi and the other …

Chennai and Bengaluru have been among the top source cities from South India for visitor arrivals from India to Singapore in 2017. Cities like Coimbatore, Trichy, Hyderabad and Kochi registered growth in traveller numbers to the city. The factors contributing to the strong visitorship numbers are the short three-plus hours’ travel time, increased direct flight connectivity of nine cities to the city and quick weekend holidays. In January 2018, the Singapore Tourism Board (STB) organised a consumer-centric mall activity in Bengaluru, featuring the various travel offerings one can indulge in while in Singapore. In the middle of the year, it conducted, together with key trade partners from Singapore, an extensive travel trade roadshow series across Trichy, Coimbatore, Kochi and Visakhapatnam.

The Singapore Tourism Board (STB) has launched the second wave of its ‘Passion Made Possible’ brand campaign in India with an evening of fun and entertainment for the travel trade, media and influencers – focusing on the Socialiser tribe offerings available in Singapore. Held at Verbena Brewpub & Skygarden in Kamala Mills, the event featured performances by Singapore’s noted artistes – Wayne Liu aka DJ KoFlow, the turntablist icon and Yung Raja who mixes his lyrics in both English and Tamil. The STB launched the new brand identity ‘Passion Made Possible’ in August 2017 to showcase the destination’s unique attitude and mindset- a passion-driven, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention. As part of this, the STB introduced the concept of passion tribes and unveiled four specific tribes, namely Foodies, Collectors, Explorers and Progressors. For its second wave, the campaign will shine spotlight on the Socialiser, Action Seeker, and Culture Shaper passion tribes for encouraging Indian travellers to indulge in their passions in Singapore. Speaking at the launch, GB Srithar, Regional Director, South Asia, Middle East & Africa, highlighted the importance of why the Socialiser tribe would be appealing to Indian consumers, “We are keen to engage the young and fun-loving Indian travellers. Show them a different side of Singapore, in addition to being a great family destination. From the coolest indie gigs and the biggest international concerts to eclectic music festivals, raves and jazz nights, Singapore has a diverse and vibrant music and event scene. This will appeal to the lifestyle- and entertainment-seeking travellers. As we launch wave 2 of our brand, we invite our Indian visitors to come, make new friends or re-connect …

India has moved up to the third position from the fourth in terms of visitor arrivals to Singapore along with a double digit growth of 17 per cent growth until October 2017, and continues to be the third largest tourism receipts generating market for Singapore. Singapore Tourism Board (STB) has organised a two-city roadshow in Mumbai and Jaipur to deepen this relationship with the Indian travel trade. G.B. Srithar, Regional Director–South Asia Middle East & Africa, STB said, “India has always been a key source market for Singapore. We are happy to have already crossed 2016’s full year 1.1 million visitor arrivals mark from India as end October 2017. We thank all our trade fraternity for their support in bringing our destination promotion messages to our audiences. Through our roadshows, we seek to renew our ties with the travel trade, entrench existing partnerships and forge new ones through creative promotions.” Year 2017 was a landmark year for STB with strategic associations with a Bollywood movie ‘Badrinath Ki Dulhania’, participation in cruise forums, travel trade conferences, partnerships with airlines, launch of the Vegetarian Food Guide, penetration in the regional markets such as Chandigarh, Jaipur, Lucknow, etc. and the unveiling of a new brand identity.’

The Singapore Tourism Board has unveiled to the Indian audiences the country’s unified brand, ‘Passion Made Possible’. This is the first time that the Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB) have come together to develop a unified brand to market Singapore internationally for tourism and business purposes. The unified brand aims to communicate the country’s value proposition in addressing the needs of travellers and companies and help Singapore stand out on the international stage. G.B. Srithar, Regional Director – South Asia Middle East & Africa (SAMEA), STB, announced the official launch of the brand in India. He said, “With Passion Made Possible, STB and EDB are presenting a brand that can tell a fuller Singapore story beyond just tourism. The brand articulates what we stand for as a country and supports the telling of many stories about this destination and its people. It brings to the international audiences stories from Singapore through the voices of Singaporeans. We are happy and humbled by the fact that Singapore remains a highly popular travel destination among Indian travellers. We welcomed a record 1.1 million visitors from India in 2016. The unveiled brand will allow us to build a deeper and more personal connection between Singapore and our fans and friends in India, even when they are not actively thinking about travel. It is in line with Quality Tourism as it will appeal to the more sophisticated tourists who are seeking more aspirational value propositions in their travel.” The Passion Made Possible campaign in India Following its debut, Passion Made Possible will be unveiled in various cities worldwide through consumer launches, trade events, industry partnerships, and global marketing campaigns …

In 2016, Singapore reported 1.2 million cruise passengers with a double digit growth of 16 per cent as compared to 2015, out of which 100,000 were from India, an increase of 29 per cent over 2015 figures. Recognising the potential that the segment holds, Singapore Tourism Board (STB) organised the second edition of its India Cruise Forum in Mumbai which was attended by 120 people. “India is a key source market for cruising out of Singapore. STB will continue to work closely with in-market partners to raise awareness of cruising as a great holiday option and sustain the growth of Singapore as a cruising hub in South East Asia. According to a consumer survey conducted in Mumbai, 34% of young Indian families are willing to spend INR 100,000 – 200,000 on a cruise holiday and 98% of the 500 travellers surveyed are open to a cruise from Singapore. There are exciting opportunities ahead and we will continue to partner with our travel trade and cruise partners to grow Singapore’s cruise Industry and promote its strong destination appeal,” said G.B. Srithar, RD SAMEA, STB. The day-long forum featured a thought provoking panel that touched on the challenges and opportunities of Growing India’s Cruise Travel Market, led by G. B. Srithar, Regional Director for South Asia, Middle East & Africa (RD SAMEA), STB with panelists Nalini Gupta, Managing Director, Lotus Destinations (GSA of Costa Cruise India), Naresh Rawal, Vice President Sales, Genting Cruise Lines – Star Cruises, Dream Cruises and Crystal Cruises, Suzanne Perreira, Senior Vice President Sales, Trade Relationships and Communications, Thomas Cook India, Anita Raja, Regional Manager – South India, TIRUN Travel Marketing and Harshali Darpel, Senior Manager – Western …