Tag Archives: TCEB

The 26th IT&CM Asia and 21st CTW Asia-Pacific kicked off in Bangkok, Thailand and welcomed some 3,000 delegates, including over 500 hosted buyers and media, from more than 50 territories and countries. Over 50 industry thought-leaders from government bodies, related associations, corporate organisations and industry professions delivered knowledge sessions. The main keynote presented by Martin Nydegger, CEO, Switzerland Tourism; Oscar Cerezales, COO, MCI Asia-Pacific; Nichapa Yoswee, Senior Vice President – Business, Thailand Convention & Exhibition Bureau (TCEB); and Daniel Chua, Vice President – Meetings & Incentives, Singapore Associations of Conventions and Exhibition Organisers (SACEOS), set the tone towards the transformation of audience engagement as the demand to stand out and being top-of-mind becomes more competitive. TCEB hosted the Official Opening Ceremony & Welcome Reception themed ‘Thailand Limited’ that rounded off Day 1 of activities at the GMM Live House at CentralWorld, featuring a colourful night of uniquely Thai entertainment, local cuisine and hospitality.  

The Thailand Convention and Exhibition Bureau (TCEB), in collaboration with Visa International (Thailand) Company Limited, Tourism Authority of Thailand (TAT), Thai Airways, Thai Smile Airways Company Limited, and Department of International Trade Promotion, Ministry of Commerce, has launched the Spice Up Thailand 2017 campaign for the fourth consecutive year. The campaign offers special privileges for MICE travelers, such as 10 per cent hotel discounts, 50 per cent discounts for car rentals and airport transfers, Bt500 cash coupons for shopping, 25 per cent restaurant discounts, and 50 per cent off golf course green fees. In addition, other hotel, shopping, dining, wellness, activity and transportation promotions have been made available.  In 2017, the Spice Up Thailand Campaign is working in alliance with registered organizations with more than 60 exhibitions in total. Nopparat Maythaveekulchai, President,  TCEB, said,  “Promoting MICE-related business through adopting an online marketing strategy has been a significant tool applied by TCEB, aimed to boost the domestic and international market of MICE travelers. Consistent with the government’s Digital Economy policy, this will drive the growth of Thailand’s MICE industry, while also supporting the overall economic growth of the country.” TCEB has developed the Spice Up Thailand campaign together with five partners in order to promote and create awareness of the MICE industry overseas, as well as delivering a first-class experience to MICE travelers; in turn,  help to increase spending and encourage MICE travelers to extend their stay in Thailand. The campaign has been carried out for the previous three years and is continuously developing in terms of adding new privileges for domestic MICE travelers, and targeting the MICE industry in Asia, specifically CLMV (Cambodia, Laos, Myanmar and Vietnam) countries. In the previous year, …

The Thailand Convention & Exhibition Bureau (TCEB) has launched two campaigns that offers incentives for exhibitors as well as attendees from India. The delegation led by Kanokporn Damrongkul, Senior Business Development Manager, Exhibitions Department, TCEB, were in Mumbai to launch these two campaigns. The ‘Exhibiz in Market’ campaign is its latest drive towards expanding exhibition space at international exhibitions in Thailand. Damrongkul reveals, “India is an active participant in Thailand’s trade shows, contributing 2.92 per cent of total overseas exhibitors in 2015. The majority of them exhibited in the food and agriculture sector followed by automotive and health and wellness. TCEB’s Exhibiz in Market scheme is a new funding initiative conceived to generate pavilions at international trade shows in Thailand. The scheme offers financial assistance between USD 1,500 – USD 5,500 for leaders of commercial pavilions between 36 sqm and 250 sqm in size.” The other scheme called ‘Connect Business Campaign’ offers incentive of USD 100 per person for attendees with a mazimum of 300 pax per show.

The Thailand Convention & Exhibition Bureau (TCEB) successfully concluded its two-city roadshow in Bengaluru and Mumbai with a delegation of 30 sellers that included hotels, special event venues, DMCs, and airlines. The delegation was led by Nooch Homrossukhon, Director (Meetings and Incentive), TCEB, with the top management of the Meetings and Incentive department. “The agenda for this roadshow was to promote newer destinations catering to the premium segment such as the riverside properties and the Silverlake vineyard in Pattaya. We also want to talk about options for CSR activities that Indian corporate companies can participate in, in Thailand,” she said. TCEB also hosted an exclusive networking dinner for corporate clients in Mumbai after the roadshow. The bureau recently launched its own location-based mobile application for corporates called ‘Biz Thailand’ that helps them find restaurants, attractions, entertainment, hotels, meeting spaces and convention centres around them.