The Thailand Convention and Exhibition Bureau (TCEB), in collaboration with Visa International (Thailand) Company Limited, Tourism Authority of Thailand (TAT), Thai Airways, Thai Smile Airways Company Limited, and Department of International Trade Promotion, Ministry of Commerce, has launched the Spice Up Thailand 2017 campaign for the fourth consecutive year. The campaign offers special privileges for MICE travelers, such as 10 per cent hotel discounts, 50 per cent discounts for car rentals and airport transfers, Bt500 cash coupons for shopping, 25 per cent restaurant discounts, and 50 per cent off golf course green fees. In addition, other hotel, shopping, dining, wellness, activity and transportation promotions have been made available. In 2017, the Spice Up Thailand Campaign is working in alliance with registered organizations with more than 60 exhibitions in total.
Nopparat Maythaveekulchai, President, TCEB, said, “Promoting MICE-related business through adopting an online marketing strategy has been a significant tool applied by TCEB, aimed to boost the domestic and international market of MICE travelers. Consistent with the government’s Digital Economy policy, this will drive the growth of Thailand’s MICE industry, while also supporting the overall economic growth of the country.” TCEB has developed the Spice Up Thailand campaign together with five partners in order to promote and create awareness of the MICE industry overseas, as well as delivering a first-class experience to MICE travelers; in turn, help to increase spending and encourage MICE travelers to extend their stay in Thailand. The campaign has been carried out for the previous three years and is continuously developing in terms of adding new privileges for domestic MICE travelers, and targeting the MICE industry in Asia, specifically CLMV (Cambodia, Laos, Myanmar and Vietnam) countries. In the previous year, a total of 46 MICE events from 16 organisers registered to join the campaign with more than 43,000 coupons redeemed, generating over 20 million views online. The top 5 most popular products and services redeemed by MICE visitors were restaurants, shopping, attractions, spas, and transportation (car rental and airport transfers). The top 10 nationalities of MICE travelers redeeming such coupons during the campaign were China, India, Singapore, Vietnam, USA, Hong Kong, Pakistan, Australia, Algeria, and Thailand, informed Maythaveekulchai.