Tag Archives: Thomas Cook Mini

Thomas Cook (India) has chosen Rudrapur for the launch of its ‘Thomas Cook Mini’ in Uttarakhand-a strategic deployment of small technology assisted outlets to aggressively harness the growth potential emerging from India’s Tier III markets like Rudrapur. The Thomas Cook Mini outlet at Rudrapur was inaugurated Tilak Raj Behad, Chairman of Uttarakhand State Seed and Organic Production Certification Agency and former Cabinet Health Minister, Govt. of Uttarakhand, in the presence of Ambreesh Rastogi and Ankul Kumar, Associate Vice Presidents, Foreign Exchange, Thomas Cook (India) Ltd. Thomas Cook India’s internal research having highlighted the powerful growth potential of Rudrapur (a significant source market for Foreign Exchange segments of Overseas Study/Students, Outward Remittances and Prepaid Cards), the Company conceptualised a strategy of small technology assisted outlets to rapidly penetrate this underserved market, and hence the launch of its innovative Thomas Cook Mini. The Thomas Cook Mini outlet at Rudrapur has been designed optimising space and will be manned by a 2 member team, equipped with technology via mobile devices/tablets for seamless online connectivity to central systems, thus facilitating quick customer transactions.

Thomas Cook India has launched ‘Thomas Cook Mini’, a strategic deployment of small technology assisted outlets to tap the growth potential emerging from India’s Tier III markets. Pathanamthitta, Kerala saw the company’s inauguration of the first of its Thomas Cook Mini outlets. Mahesh Iyer, COO – Foreign Exchange & Head Visas, Thomas Cook (India), said, “With our internal data-analytics clearly revealing the untapped yet high growth potential of Tier III markets, a low-cost, rapid penetration model was mission critical, and our Thomas Cook Mini fits the bill perfectly! Such small Tech assisted outlets give us the opportunity to set up shop, test the waters and expand- with the immediacy that was demanded and we are very excited with the initial response from our new Kerala Thomas Cook Mini at Pathanamthitta.” Thomas Cook India’s internal research having highlighted the powerful growth potential for retail transactions, including burgeoning remittance opportunities, the Company conceptualised a quick deployment strategy of small technology assisted outlets to rapidly penetrate India’s underserved Tier III markets; hence the launch of its innovative Thomas Cook Mini. The outlets have been designed optimising space and will be manned by a small team, equipped with technology via mobile devices/tablets for seamless online connectivity to central systems, thus facilitating quick customer transactions. While Thomas Cook has chosen its Foreign Exchange business to pioneer this initiative, its Thomas Cook Mini outlets will see expansion to include other Travel Related Services.