Thomas Cook India has launched ‘Thomas Cook Mini’, a strategic deployment of small technology assisted outlets to tap the growth potential emerging from India’s Tier III markets. Pathanamthitta, Kerala saw the company’s inauguration of the first of its Thomas Cook Mini outlets. Mahesh Iyer, COO – Foreign Exchange & Head Visas, Thomas Cook (India), said, “With our internal data-analytics clearly revealing the untapped yet high growth potential of Tier III markets, a low-cost, rapid penetration model was mission critical, and our Thomas Cook Mini fits the bill perfectly! Such small Tech assisted outlets give us the opportunity to set up shop, test the waters and expand- with the immediacy that was demanded and we are very excited with the initial response from our new Kerala Thomas Cook Mini at Pathanamthitta.” Thomas Cook India’s internal research having highlighted the powerful growth potential for retail transactions, including burgeoning remittance opportunities, the Company conceptualised a quick deployment strategy of small technology assisted outlets to rapidly penetrate India’s underserved Tier III markets; hence the launch of its innovative Thomas Cook Mini. The outlets have been designed optimising space and will be manned by a small team, equipped with technology via mobile devices/tablets for seamless online connectivity to central systems, thus facilitating quick customer transactions. While Thomas Cook has chosen its Foreign Exchange business to pioneer this initiative, its Thomas Cook Mini outlets will see expansion to include other Travel Related Services.